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DASHED

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Dashed, Inc.
Company typePrivate
IndustryOnline food ordering
FoundedBoston, United States (2009)
FounderPhil Dumontet
DefunctOctober 17, 2017 (2017-10-17)
FateAcquired by Grubhub
ServicesRestaurant delivery
Revenue$7.5m[1]
Number of employees
122[2]
ParentGrubhub
Websitedashed.com

Dashed, Inc. (stylized as DASHED) was a US restaurant delivery service founded in Boston, Massachusetts by Phil Dumontet in 2009.[2] The company provided rapid delivery for over 800 restaurants that don't have their own services in Baltimore, Boston, Hoboken, New Haven, Philadelphia, Providence and Washington, DC.[2][1][3][4]

Dashed was acquired by Grubhub in August 2017 and on October 17, 2017, the Foodler website that Dashed operated through was shut down and all ordering migrated to GrubHub.[5]

Background

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The company was founded under the mission of providing the industry's fastest delivery.[6] Entrepreneur Magazine wrote it has "largely achieved that goal", citing technology, speed-based incentive systems, and diversified delivery methods. The same magazine named it as one of the Best Entrepreneurial Companies in 2015 in its augural Entrepreneur 360 list.[7]

In 2013, DASHED rolled out a fleet of electric Smart cars for its delivery drivers.[8] According to the Boston Globe, as of November, DASHED has a total of 12 company SmartCars, which are available for rent to an approved pool of drivers for $15 per 8-hour shift.[8] The microcar rental fleet was only available in Boston.

Partnerships and expansion

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The company partners exclusively with Foodler for online ordering.[9] It expanded to Baltimore in April 2013, adding 50 restaurants that don’t have their own delivery staff, including P.F. Chang's. Restaurants pay DASHED a 30 percent commission to make their deliveries.[8] Dashed was acquired by Grubhub in August 2017.[10][11]

Locations and services

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Operating in nine cities, DASHED used a mix of bikes, scooters and automobiles to deliver food from 9:30 a.m. to 12:45 a.m. seven days a week.[3] About 25% of their orders were delivered by bike & scooter.[12] According to BostInno, DASHED brought its participating restaurants an average of $2,000 in new delivery sales per week, and some restaurants have dropped their own delivery service to hire DASHED.[3] The company introduced a 45-minute Christmas tree delivery service in Boston, which included trees, tree stands, garland, wreaths, and poinsettias.[3][13] The program was popular with corporate clients, with daily deliveries to the Prudential Center.[3]

Awards

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In 2014, DASHED was named the leading restaurant delivery service in the Northeast by Inc. Magazine.[14] In 2015, it was ranked one of the fastest-growing companies in the U.S. for the second year in a row by the same publication,[14] one of Entrepreneur Magazine's Top 30 Startups to Watch[15] and Best Entrepreneurial Companies,[7] and the Best in Biz Silver winner for Fastest Growing Company in the country.[16]

In January 2016, Founder & CEO Phil Dumontet was named to the Forbes 30 Under 30.[1]

References

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  1. ^ a b c "Forbes 30 Under 30". Forbes.
  2. ^ a b c "The 2015 Inc. 5000 List". Inc Magazine.
  3. ^ a b c d e Landry, Lauren. BostInno (2014).
  4. ^ Spors, Kelly. "What Starbucks' New Delivery Service Means for Local Businesses'".
  5. ^ "FAQ - Foodler Migration". www.grubhub.com. Retrieved 2019-11-14.
  6. ^ “How This Speed-Focused Delivery Service Is Quickly Making a Name for Itself” "Entrepreneur Magazine, December, 2015.
  7. ^ a b "Growing Against the Grain: Meet the Entrepreneur360 'Contrarians'". Entrepreneur Magazine. 7 October 2015.
  8. ^ a b c Borchers, Callum. "Takeout delivery company Dashed rolls out a rental car fleet for drivers". Boston Globe.
  9. ^ Mehan, Sarah. "Online food delivery service Foodler expands in Baltimore". American City Business Journals. Retrieved 2 May 2014.
  10. ^ Murtishi, Alban (13 June 2017). "Grubhub acquires Foodler and Dashed, shaking up the online food delivery market in Boston, Worcester and Lowell". MassLive. Retrieved 14 June 2017.
  11. ^ Melanson, Alana (13 June 2017). "Dashed/Foodler partnership acquired by mighty Grubhub". Lowell Sun. Retrieved 14 June 2017.
  12. ^ Burt, Helm. "How I Turned My Bicycle into a $4.6 Million Business". Inc. Magazine. Retrieved 2 May 2014.
  13. ^ Landry, Lauren. "13 Local Student- & Alumni-Run Startups Taking the Stress Out of Holiday Shopping". airwaiters.com. GFS. Archived from the original on 2019-12-05. Retrieved 2 Dec 2019.
  14. ^ a b "'Best Advice I Ever Got: Train to Win". Inc. (magazine).
  15. ^ "Top 30 Startups to Watch". Entrepreneur Magazine. 15 September 2014.
  16. ^ "Best in Biz 2014 Award Winners".
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