Market Intelligence

With our understanding of consumers, innovation and global markets, we give you the clarity to act and the confidence to lead.

Who you are

You’re a business with ambition, whether you’re leading the market or shaking it up. You want to understand your consumers, anticipate their needs, and predict what’s next in an ever-changing world.

From emerging technology to shifting global dynamics, you’re navigating challenges that could make or break your future. You want to drive innovation, build trust, and be a brand that stands the test of time.

Big questions, small questions – we help answer them all with our market intelligence. With our understanding of consumers, innovation and global markets, we give you the clarity to act and the confidence to lead.

Coca Cola
Colgate
Danone
Kraft Heinz
Loreal
Mars
Nestle
Pepsico
Reckitt
Shiseido
Unilever
Amazon
Compass
Diageo
HSBC
JP Morgan
LVMH
Starbucks
Walmart
Harvard

Trusted by more than 5,000 global businesses

How we help you grow

Consumer Demand
Consumer Demand

We know consumers, what they want and why. Translating consumer behaviours and motivations into ideas that create emotional connections and keep your brand top-of-mind now and tomorrow. Using our consumer market research, we spot the opportunities to define brand strategies and stay ahead in fast-moving markets.

Innovation Strategy
Innovation Strategy

We know innovation, what’s disrupting and what’s coming next. Untangling the connections between evolving consumer demands, emerging product trends and market gaps. Using market intelligence, we help you prioritise opportunities and build a pipeline of ideas that fuel long-term growth and strengthen your competitive edge.

Market Expansion
Market Expansion

We know markets, how they are evolving and why. Bridging the gap between local culture and heritage, and global macro trends. We size, we forecast and we identify the white space. We understand where your products will resonate and where your brand has the most potential to thrive.

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