FIRST.- ORGANISER AND PURPOSE OF THE INITIATIVE "#SEATseekingName"

The trading company SEAT, S.A. (hereinafter, SEAT), with registered office in Autovía A-2, Km.585, 08760, Martorell (Barcelona), registered at the Trade Register of Barcelona, sheet number B-56855 and holder of Tax Identification Number A-28.049.161, is organising an action (hereinafter, "#SEATseekingName") in order to let the public participate in the search for the name of the new SEAT SUV vehicle up to seven passengers (hereinafter, the Vehicle). Any individual of legal age may participate in the initiative "#SEATseekingName"

The purpose of the initiative "#SEATseekingName" is to find a name for the Vehicle, letting all individuals, of legal age who follow SEAT brand and wish to participate, collaborate in such search (hereinafter, the Participant).

According to the tradition regarding the names of SEAT’s cars, the name proposed for the Vehicle shall be a geographic place in Spain, as well as any monument or singular building that have artistic, archaeological, historical, etc. value, provided it is located in the Spanish territory.

SEAT reserves the right to rule out the proposals that do not meet the criteria set forth in the present document.

SECOND.- MECHANICS OF THE INITIATIVE "#SEATseekingName".

"#SEATseekingName" will be divided into four stages:

1st stage: Proposal stage.

The first stage of the will be the proposal stage. In such stage, we will make available for those persons wishing to participate a platform (accessible at www.seat.es/buscanombre and www.seat.com/seekingname) through which they will be able to register and submit the proposed name for the Vehicle. Such stage will last from JUNE 1ST 2017 to JUNE 22ND 2017.

Participation in "#SEATseekingName" will be limited to one single registration per email address.

In this stage, SEAT will take into consideration each proposal received, regardless of the number of Participants making such proposal.

The propose shall be made taking into account the following criteria:

It must be a be a geographic place in Spain, as well as any monument or singular building that have artistic, archaeological, historical, etc. value, provided it is located in the Spanish territory.
It would have to fit with SEAT brand values and brand identity (dynamic, design driven, young spirited, reliable, efficient, accessible).
It must fit with Vehicle features, this is, Large SUV, sculptural design, dynamic driving, cutting edge technology, easy and avant-garde connectivity, multipurpose and comfortable.

2nd stage: Pre-selection stage.

After the first stage, and taking into account the great amount of proposals that may be submitted, SEAT, along with an experts group, will carry out a pre-selection stage in which it will draw up a shortlist of a minimum of 3 names among the different proposals submitted.

The pre-selection of the proposals will be made according to the following criteria:

It must gather the criteria defined in Proposal stage.
It shall comply with a linguistic check. It shall be easy to pronounce at least in the different languages of relevant markets. In this stage SEAT would have the support of an external naming company.
It would be analyse from a legal perspective, checking that there is not any other register trademark with such name or similar; for that purpose a viability registry inform would be made by an external intellectual property company.
A check with potential customers with the purpose of valuate that it is easy to pronounce, to evaluate the positive and negative associations with the name, the originality, the acceptance by the different countries.

SEAT’s decision on the pre-selection will be final and unappealable.

3rd stage: Voting stage:

After the pre-selection of minimum 3 name proposals, the voting stage will be initiated. Such stage will let SEAT’s followers, which have previously registered, vote among the shortlisted proposals. The most voted proposal will give name to the new SEAT SUV vehicle. It is expected that such stage will last from September 12th 2017 to September 25th 2017.

4ª stage: Announcement stage:

The announcement of the winner proposal is expected to be before October 15th of 2017.

THIRD. - PARTICIPATION IN "#SEATseekingName"

The purpose of participating will be no other than Participants interest in having his/her proposed name chosen to name the new SEAT Vehicle.

Participant states that he/she participates in the initiative “#SEATseekingname” completely voluntarily and for free, not being entitled to receive any payment or consideration for the rights that may be derived from his/her proposal.

In any case, Participant undertakes not to register nor apply for the registration, in his/her name or in favour of third parties, of any company name, commercial name, domain name, symbol or other distinctive signs added to the name proposed; as well as not to use, register or apply for the registration of similar names that lead or may lead to confusion or association with SEAT’s trademarks and/or distinctive signs.

FOURTH. - FORCE MAJEURE

SEAT reserves the right to extend, modify or hold in abeyance the initiative "#SEATseekingName" or to adopt the reasonable measures that may be necessary in case of force majeure or causes that are not attributable to SEAT.

In any case, SEAT is exempted from any obligation to compensate the Participant, should the mentioned causes occur or should the initiative "#SEATseekingName" be suspended or cancelled for legal reasons; this situation would be conveniently communicated to the Participant as soon as possible.

FITH.- FRAUD

Should SEAT or any entity professionally linked to the initiative "#SEATseekingName" detect any anomaly or suspect that a Participant is hindering the normal development of the initiative "#SEATseekingName", illegally altering his/her registration or participation by means of any technical or computing procedure in order to falsifying his/her participation, SEAT may unilaterally deregister such participation.

In this regard, it is important to add that SEAT has enabled the necessary technological means to detect any possible dishonest, anomalous or fraudulent act that may alter the participation in the initiative "#SEATseekingName" for the purposes of making a name unlawfully win. Therefore, SEAT reserves the right to remove the registration of any Participant that may prove or be suspected of an irregular act in the described sense, without notifying it thereto.

SIXTH.- DATA PROTECTION

The Participant on the initiative "#SEATseekingName", ”, in accordance with Organic Law 15/1999 of 13 December on the Protection of Personal Data (LOPD), authorises the inclusion of his/her data in a file under SEAT’s responsibility as well as the processing thereof for the purposes of (i) managing his/her participation in the initiative "#SEATseekingName"”; (ii) using his/her name, surnames and picture for making public his/her status of winner.

Should the Participant provides personal data belonging to third parties, he/she guarantees he/she has informed them about the content of this clause and has obtained, prior to their inclusion, their informed consent for the processing of their personal data by SEAT.

Should they wish to exercise their rights of access, rectification, cancellation and opposition regarding their personal data, as well as revoke their consent for receiving commercial communications, they may do so in writing by sending an email to customercare@seat.es

Participant guarantees that the data provided to SEAT on the occasion of the initiative "#SEATseekingName"” are true and he/she will be responsible for communicating SEAT any change therein.

Incomplete participations or containing wrong or false data shall be void.

SEVENTH.- SEAT’S LIABILITY

SEAT, in its capacity of organising company, reserves the right to restrict, extend, modify or cancel the initiative "#SEATseekingName" should any exceptional circumstance occur preventing its execution, in which case it will communicate such circumstance to Participant or publish them on the registration and voting channel.

SEAT will not be liable for technical problems or failures related to telephone networks, IT systems, servers, suppliers, hardware or software, congestion problems or a combination thereof nor for any other technical problems related to any device or support.

EIGHTH. - ACCEPTANCE OF THE RULES

The mere fact of registering for the initiative "#SEATseekingName" proposing a name involves the full acceptance of these legal bases.

In any case, the Organiser reserves the right to modify these rules in the provisions that may be pertinent in order to guarantee the proper operation of the initiative "#SEATseekingName".

NINTH.- SETTLEMENT OF DISPUTES AND GOVERNING LAW

SEAT and the Participant of the initiative "#SEATseekingName", by mutual agreement and expressly waiving their own jurisdiction, agree that any matter in dispute derived from these Rules shall be settled by the Courts of the city of Barcelona in accordance with the common Spanish law.