How can bundling or aggregating their offerings help streaming services contend with the myriad challenges of today's saturated streaming content market, from improving recommendations to user acquisition, content consumption, performance, marketing efficiencies, and confronting the seasonality of certain types of content? Plex Head of Partner Management Josh Rosenblatt, Fubo EVP/Head of Marketing Yale Wang, and industry analysts Paul Erickson and Jon Giegengack discuss the potential benefits, pitfalls, and strategic intricacies of the bundling boom in this clip from Streaming Media Connect 2024.
10 Oct 2024
One of the arguments in favor of contextual advertising is that it makes it easier to match the tone and sentiment of the content it accompanies instead of thoughtlessly throwing an ad for a dating app into the middle of a tragic news report. What are its other advantages that draw advertisers to it? How does the current state of contextual ads deliver on its promise and where does it fall short? TVREV's Alan Wolk, Vevo's Julie Triolo, Estrella MediaCo's Christina Chung, and Advertiser Perceptions' Erin Firneno discuss in this clip from Streaming Media Connect 2024.
04 Oct 2024
"Contextual advertising is a really hot topic in TV advertising right now," declared TVREV's Alan Wolk at Streaming Media Connect 2024. But what exactly is it, and how is its growing presence in CTV and streaming changing the TV experience and particularly the way advertisers buy media? Wolk, Estrella MediaCo's Christina Chung, and Mad Leo Consulting's C.J. Leonard explore these issues in this clip from their panel at Streaming Media Connect.
04 Oct 2024
Delivering news content to multiple media platforms like streaming, OTA, and cable requires not only the diversification of media architecture investments but also diversifying brand awareness and the visibility of programming offerings to different platforms. Scripps Networks Head of News Standards Christina Hartman, Ashling Digital Founder & CEO Michael Nagle, and The Local Act's Marion Ranchet discuss how to navigate these challenges in this clip from Streaming Media Connect 2024.
03 Oct 2024
Not every new customer has the bank to buy all new gear. It's typical to buy used gear, get it running, and then upgrade only as the need and cash flow dictate. But a challenge comes with using older NDI gear.
27 Sep 2024
Though Emily Nussbaum's Cue the Sun: The Invention of Reality TV reads more like a biography than like an obituary, the book lands as reality TV appears to be shrinking along with the scripted side of the business. More than one pundit has proclaimed its demise at the hands of TikTok, the "now everyone grows up on video" platform that reality TV prefigured.
30 Jul 2024
When it comes to electronics, it's easy to look at advertised features and believe that tech will provide everything you need. But no matter how powerful and integrated it is—perhaps even because of how integrated and powerful it is—you need professionals to run it to ensure you look your best. Streaming may seem easy, but as with any business role, only expertise will make it look easy, even when it's not.
29 Jul 2024
For the longest time, people I've interviewed have complained about how much of the video advertising budget went to social. Now the tide is turning.
21 Jun 2024