Epsilon

What does it mean to be shopper-first in #retailmedia? Find out with Epsilon's Alexandria Garripoli in this video and learn how to make your media network stand out from the rest. https://bit.ly/3ACMzS5

We're excited to celebrate the incredible success of Epsilon's 12th Season of Giving! 🎁 Over the years, this tradition has grown into a powerful movement with teams across the organization coming together to make a lasting impact on local communities. Read more about the initiative in the blog: #SeasonOfGiving #EpsilonGivesBack #CommunityImpact #CelebratingSuccess #CorporateResponsibility

Join Epsilon and guest speaker Forrester next week to discuss how marketers can push past the noise and get real results from #AI. Our experts will talk through AI trends in marketing, how to craft a compelling strategy and what elements make up “good” AI. Ready to register? https://bit.ly/3YIQPYl

Struggling with messy customer data? 🧹 Clean it up and unlock its full potential with these 3 simple steps: ➡️ Consolidate ➡️ Enrich ➡️ Leverage Learn more in our latest blog: https://lnkd.in/gjC8HbF6

#AI should enhance your marketing, not overpower it. With quality data, well-crafted algorithms and strong partner expertise, you can use AI to understand your customers and create higher performing campaigns. Tune in to our ADWEEK webinar with guest speaker Forrester to learn: ➡️ What you stand to gain from implementing AI into marketing campaigns ➡️ How data and identity play an integral role in good AI ➡️ The importance of choosing partners that have a solid, proven track record in AI capabilities https://bit.ly/3YIQPYl

Yesterday, we took the stage with our client, TD Bank, at the Digital Marketing for Financial Services New York Summit!   Thank you to everyone who joined us as our very own Michael S. Smith and TD's Rejeesh Ramachandran discussed putting the customer at the center of everything you do. Together, they explored strategies for turning data and technology into impactful, personalized experiences that drive loyalty and business growth.   It's all about creating value for customers—and staying agile in an evolving industry. We hope everyone who attended enjoyed the session and the rest of the #DMFSNY2024 Summit!

💸 Managing #retailmedia budgets effectively can be a challenge—but it’s possible with accurate measurement. Guest speaker Nikhil Lai, senior analyst at Forrester, and Epsilon’s David Peterson discuss what brands should look for in a retail media partnership, including data-driven strategies for reducing ad waste and improving customer connections. From defining clear goals and strategies to using person-based identity for cross-channel targeting, learn the essentials of maximizing your retail media investments in this ADWEEK webinar recording: https://bit.ly/3LvK9Gy

Clean rooms can open your brand to a world of fresh new faces—but first, you need the right data. https://lnkd.in/gX2CmpXJ In this video, Tyler McDaniel, Vice President of Product Management at Epsilon, explains why data and identity are essential for a high performing #data clean room. You will learn: ➡️ Why quality data and identity resolution need to be included in your clean room ➡️ How the right piece of technology can drive better media activation ➡️ What a clean room can do to strengthen the customer experience

It's no secret that marketers are constantly challenged to do more with less. Our latest #whitepaper from the CDP Institute, sponsored by Epsilon, helps marketers understand how to solve that challenge with a comprehensive data strategy—and the right #CDP. Download the report to learn how to elevate your data and drive meaningful results: https://bit.ly/3AonHgE

Customer experience is the cornerstone of brand loyalty. Research from Epsilon highlights that nearly 50% of consumers engage with marketing messages when they are familiar with and like the brand. Yet, many brands struggle to perfect their #CX. The reason? A lack of the necessary data and technology to provide the personalized experiences that consumers desire. In this ADWEEK webinar recording, Epsilon and guest speaker Forrester discuss how the right technology, driven by robust identity and data, can empower marketers to deliver seamless, 1:1 personalized experiences that cultivate lifelong brand advocates. Watch now: https://lnkd.in/ghY4r4hS