Daily Corriere issue number 3 - The Share Fair newsletter
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This document provides highlights from the 28 September issue of the Second Global AgriKnowledge newsletter. It summarizes the keynote speech by Rob Burnet who inspired the audience by explaining how to make agriculture appealing to young people in Africa through fun and money-making approaches. It also lists the day's programming including sessions on public-private partnerships, rural development projects, innovative waste management, and sharing local agricultural content. Comments are included praising Rob Burnet's speech and the community radio session about extending information to isolated communities.
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Daily Corriere issue number 3 - The Share Fair newsletter
- 1. 28 September 2011 – Issue number 3 HIGHLIGHTS of 28 SEPTEMBER Sex and money At the inaugural session of the Second Global 09:30 keynote address by Mark Davies: AgriKnowledge Rob Burnet delivered a ground Demystifying public-private partnership: an breaking and inspiring keynote. experience from the field When was the last time you saw 400+ people 11:00 in the Oval Room- 21st century rural sitting in silence and listening in a state of awe to development projects and programmes: a keynote address for 45 minutes? Well Rob with or without mobile technology managed to do exactly that. When was the last time you saw people sitting at the podium, 14:00 in the Oval Room - Putting smiling and enjoying another person giving a knowledge management and learning into keynote address? Well Rob’s talk did exactly practice in large development programmes that! 16:00 in the Oval Room – Innovative waste For 45 minutes, no one moved, no one pulled out their BlackBerry to do management solutions for keeping our their email. The twitter wall went completely crazy with 5 tweets per planet green minute! Make sure you visit the Art for AIDS Rob leads Well Told Story, a multi-award-winning Kenyan International stunning art exhibit in the communications company which pulls together comic books, syndicated atrium and minus 1 FM radio, SMS, social media, web, video animation, strategy and science to help change the way people live, think, act and govern in East Africa. Get your dinner tickets for TONIGHT at the registration desk for Euro 10. In his talk, he shared his experiences and focused specifically on how to make agriculture more attractive to young people in Africa. According to Rob, when you want to reach young people with ideas PROGRAMME CHANGE about agriculture, it is about taking the research that we know FARM 98.FM: Your vocal gateway to works and getting it into the life of people that need to benefit from it. agricultural information (53) and Societies of rural transformation for scaling up Secondly, it has to be about 'pull', and it can't be about 'push'. It is about innovations (187) will not take place packaging ideas that the youth can understand and run with. Thanks to his encounters with young people living in rural areas, Rob New sessions understood that young people were not interested in development talk, 11:00 in room C200: Sharing local but interested in having fun and making money. He then put this agricultural content knowledge in action and used a tool close to the young people’s heart – 14:00 in the tent: Development research comics to share messages and titbits of information. For example, how to digest: Unleashing research knowledge plant seeds, how to vaccinate baby chicks against Newcastle disease or how important it is to soak your seeds! His speech is still resonating within IFAD and for sure touched everyone’s heart and will be one that all the Share Fair participants will always carry with them. And our very own Nancy White graphically documented Rob’s inspiring speech. Make sure you read Anna Spietri’s blogpost at http://ifad- un.blogspot.com/2011/09/how- can-we-make-agriculture- more.html and make sure to listen to Pier Andra Pirani’s interview with Rob http://blog.sharefair.net/2011/09/well-told-story-effective- communication.html
- 2. It’s not the What… it’s the How by Rob Burnet ShujaazFM combines comic books daily radio shows and masses of social media to open up a huge conversation with and among young people all over Kenya. This idea of Scale was my first point. The time for boutique projects is over. The problems facing young Africans need solutions now, at huge scale. Push doesn’t work – it has to be Pull Shujaaz is written and created by young Kenyans. Their first duty is to serve their audience, combining entertainment and great ideas on the right media. As a result Shujaaz is snatched from our hands by young people. And this is one of our core principles. Ideas can’t be pushed at scale. If they are going to catch on they must be pulled then they have instant momentum of their own. Research must go all the way to the user We can only promote ideas that are ready for people to run with. But all too often the brilliant, tried and tested research we find falls short of serving the audience it was intended for. “Oh the new miracle variety isn’t actually available on the market”; “Sorry, the cure-all vaccine isn’t stable for use by unqualified people in the field” ”I think you might be able to buy one if you know the right person at the university…”. Research needs to go all the way to the user, or else it has failed. Change must be communicated Hollywood spends 30% of their movie budgets on marketing. That’s why the whole world knows the blue faces of the Avatar characters. Research needs to be communicated. Money needs to be spent on this. After my presentation I learned that the CG centres have an annual budget of $700 million. Imagine if next year 30% of this was spent communicating their best research findings of the last 10 years. Now that could really change the world.
- 3. By Massimiliano Terzini The session “Community radio an extension to telecentre. What is the next frontier?” has been a great example of how information and communication technologies foster socio- economic development for indigenous people. But this was not the only thing that came out from the session. It was more about the story of a dream. The dream to build the first community radio in Malaysia. John Tarawe, the man with the dream, provided the participants with a passionate and inspiring speech on how he achieved his life’s goal. He showed how even someone without education and without a background on information technology, as John Tarawe said he is, can make an effective contribution to improve the standard of living of an indigenous community. The station will be managed and operated by the Bario community residents themselves; broadcasting much of its material in the local Kelabit language. The radio represents a real need for the community and from this coming October it will function as the only tool in alerting on sensitive issues; but more important, it will help enrich and preserve the indigenous dying language, traditions and culture. The radio will provide isolated communities, left behind by national development, with the chance to speak up and be more visible in the mainstream media. These are the main expected results of the installation of the community radio in Bario: A more cohesive community; airing and discussion of social problems. A better connected population; rapid and widespread communication of important messages. More social inclusion by reaching everyone in their homes. A more democratic organization. More culturally robust people. John Tarawe invited all the participants to the Third eBario Knowledge Fair, 16-18 November 2011.Learn more on http://www.ebario.org/third- ebario-knowledge-fair.html. Local solutions for local problems: food security through traditional crops by James T. J., Peermade Share fair was a great experience for me, thought provoking, inspiring and stimulating. After the world café, I realised the importance of innovative platform to share innovative ideas. Experience sharing from
- 4. across the globe, insights from the practical field, opportunity for networking and collaboration. The importance of local crops and participatory approach for food security and climate change was our topic for the world café. Thanks to Christiane Kuhn for the excellent facilitation. Various approaches and methodologies adopted by the various stakeholders were shared in the workshop. Colleagues from donor agencies, research institutes, NGOs, bilateral organisations and students shared their ideas. Experiences and cases from Peru, Syria, Cameroon, South American countries showcased and reiterated the importance of local crops for food security and climate change. The participants shared methodologies adopted in various countries to revive and propagate local crops. Our discussions covered approaches, interventions and actions to be taken at national, regional and local levels and the importance of forging partnerships, networks and establishing collaborations. Really, this was a great experience. Thanks to IFAD for giving an opportunity to participate in this great programme. Lessons learned in the implementation of Web2.0 learning opportunities By Giacomo Rambaldi Do you know what happened after the 2007 Web2for Dev meeting? On Monday, Giacomo Rambaldi provided some insights on what CTA did in terms of follow-up actions including the production of printed and multimedia reference materials and the organization of one-or two day sessions piggy-backed to mayor events were participants were exposed to Web 2.0 tools. Based on demand these events were offered as 5-day courses in 4 countries in 2010, based on a model of cost sharing. All parties involved (participants, host institutions and CTA) would contribute their share. Over a period of 3 years close to 500 people were trained. In 2011 the initiative has been scaled-up to cover 11 countries. In March 2011 CTA run an impact assessment covering a 3-year period. He shared the results and called on two participants in the learning Opportunities (LOs) and related online spaces to provide their personal accounts. These were Maureen Agena and Robert Kibaya, both from Uganda. It has been quite interesting to hear their stories. The professional life of Maureen has changed substantially since 2008. She is now a known person in the development cyberspace. She has created her own network and built her online reputation to the extent that in 2011 she has been invited to five international conferences across the globe. Asked on how much time she spends on a daily basis on social networks, Maureen stated that she invests 3 hours a day on that and that such investment has provided excellent returns. Robert explained that his online presence has helped him in mobilizing volunteer contributions towards the benefit of the communities he is working for. The account of Robert has been touching as his altruistic vision and mission were clearly the betterment of life of rural communities and members of the networks he is part of. Both testimonies linked their online “success” to exposure to Web 2.0, their belonging to online communities of peers and to their belief in what they are doing. Giacomo concluded his presentation in stating that he welcomes new partnerships with international development agencies and local host institutions to plan out new Web 2.0 LOs activities in the forthcoming years.