👋, I’m Alessandro—a writer, engineer, and strategist based in Rome, Italy.
Currently, I am a Partner at Nebulab, an international consultancy working with mid-market and enterprise consumer brands to design, launch, and scale their digital commerce experiences.
Notes
Frameworks and and working theories in various stages of maturation.
Be wary of flawless ideas
🌳 Evergreen
·
1
min
When an idea is blatantly wrong or flawed, it’s easy to dismiss.
Being right is dictated by facts, not opinions
🌳 Evergreen
·
1
min
Having people who agree with you does not make you right.
Learning is a four-phase process
🌳 Evergreen
·
1
min
Learning a new domain typically happens in four phases:
Marketing must build availability
🌳 Evergreen
·
2
mins
The modern consumer is bombarded with brands they can choose from. As a result, consumers filter out most of the brands they see because the human mind simply cannot process all the information it’s exposed to, and it has to take shortcuts.
Accelerate existing customer behavior
🌿 Budding
·
1
min
Lifecycle marketing efforts work best when you work to accelerate existing customer behavior rather than attempting to stimulate new behavior altogether.
AI allows hyper-personalization
🌿 Budding
·
2
mins
The true power of generative AI is not in the mass production of broadcast content, but in the ability to hyper-personalize individual assets and pieces of content on a 1:1 or near-1:1 basis.
Books
Books I am reading or have read, along with my highlights and thoughts.
