65 posts and columns on advertiser

Katie Couric Deal to Become Yahoo’s “Global News Anchor” Set to Be Announced Monday

in Media on November 23, 2013 at 7:16 am PT

It looks like the deal that AllThingsD wrote about in August is finally happening.

NAMG Confirms It Has Bought Scout From Fox Networks Group in Dude-Focused Content Roll-Up Bid

in Media on November 21, 2013 at 1:20 am PT

Another network aimed at dudes.

Betaworks Hires Former HuffPost Publisher Balis as CRO

in Media on November 6, 2013 at 6:03 am PT

The New York-based tech studio is trying to monetize across all its online media platforms.

Explaining What It’s Going to Do With All That Dough, Pinterest Unveils Stats on Strong Mobile and International Usage

in Commerce on October 23, 2013 at 3:03 pm PT

Yes, you may say it out loud: Has Silicon Valley lost its mind?

Former Yahoo and Microsoft Media Exec Scott Moore Tapped as Cheezburger President and COO

in Media on September 5, 2013 at 6:45 am PT

He ran MSN and Yahoo Media, but can he herd some cats?
Scott-headshot

Meh Is the New Up: Yahoo Meets Lackluster Q2 Expectations and Lowers Guidance

in News on July 16, 2013 at 1:20 pm PT

Revenue growth continues to elude the Silicon Valley Internet giant.

You Really Might Be Boring Your Facebook Friends

in Social on July 15, 2013 at 3:30 am PT

A back-and-forth between Facebook and BuzzFeed obscures a more interesting point — lots of people may not be very interested in the stuff you post on Facebook.

Yahoo’s Bid for Hulu in $600M to $800M Range — Even as It Preps Other Big Deals in Mobile and Communications

in Media on May 26, 2013 at 11:55 am PT

Get ready for a very noisy game of musical chairs over the premium video site. Meanwhile, Mayer is still shopping for deals.

Yahoo Tumblrs for Cool: Board Approves $1.1 Billion Deal as Expected

in Media on May 19, 2013 at 9:34 am PT

Done (just like we said).

Facebook Photo Phenom Instagram Gets a Business Lead to Scale Its Operations (and Presumably Revenue)

in Mobile on April 2, 2013 at 1:00 pm PT

Is it time to make some dough from the billion-dollar deal?

Study: Online Media Pays Off for Consumers More Than Offline

in Media, February 10, 2013 at 4:00 pm PT

Mayer’s 10X Challenge: Yahoo’s Homepage, Mail and Search Traffic Show Significant Year-Over-Year Declines

in Media, January 9, 2013 at 12:45 pm PT

Yahoo’s De Castro Begins Reorg of Ad Sales Unit

in Media, January 6, 2013 at 8:01 am PT

Yahoo’s Mayer Hoping What Happens With Big Advertisers at CES Doesn’t Stay in Vegas

in Media, December 26, 2012 at 2:05 pm PT

As Yahoo Sales Reorg Proceeds, Former Interclick CEO Katz Departs

in Media, December 17, 2012 at 12:07 am PT

In “Seismic Shift,” New COO De Castro Planning to Move Yahoo Ad Sales to Category Model (Backed Up by “Marissa Halo”)

in Media, December 10, 2012 at 5:01 am PT

Ready for His Close-Up: Ross Levinsohn to Join Zefr Board

in Media, November 28, 2012 at 8:00 am PT

Demand Media Finally Breaks Away for Good From Lance Armstrong

in Media, November 12, 2012 at 7:00 am PT

As Fantasy Football Servers Fumble on Game Day, Yahoo Rolls Out More Homepage Tests Ahead of December Launch

in Media, November 11, 2012 at 5:35 pm PT

Hall Pass: Yahoo Meets Lackluster Expectations in Third Quarter, As Investors Focus on Mayer’s Plans for What’s Next

in News, October 22, 2012 at 1:26 pm PT

What Will Marissa Do?: Yahoo CEO Zeroes in on Search, While Her Ad Team Eyes Tech Upgrade Options

in Media, September 21, 2012 at 12:27 pm PT

Exclusive: Yahoo and Facebook Strike Patent Peace Deal, Significantly Expanding Ad and Content Partnership

in News, July 6, 2012 at 9:07 am PT

Yahoo’s Levinsohn Strategy Gets Some Lionizing in Cannes by P&G

in Media, June 23, 2012 at 11:07 am PT

Yahoo Beats Q1 Expectations (as Expected) — Now, Will New CEO Outline More Strategery on Investor Call?

in News, April 17, 2012 at 1:15 pm PT

Four Types of Advertising Are Emerging in Social Games, EA Says

in Commerce, April 4, 2012 at 8:01 am PT