Promotional mix is a critical approach to enhance the sales that are why companies try to do
some... more Promotional mix is a critical approach to enhance the sales that are why companies try to do some more attractive, influencing promotion through various media. In general the prime motive of this study is to examine the effect of promotional mix on lottery sales volume in the case of National Lottery Administration (NLA). This research also aims in specifying to what extent advertising, sales promotion, public relation and personal selling influence sales volume. Data for this study was collected from administration customers found in Addis Ababa by using primary data collection (questionnaire). The close-ended five point Likert scale questionnaire was distributed using random sampling technique to 384 respondents result was get analyzed with 70.31% response rate because of covid-19 pandemic. The analysis was done by SPSS version 20. The data were analyzed with both descriptive and inferential statistics the result indicate all independent variable are significant and had positive effect on dependent variable (sales volume). This study concludes that lottery advertising and sales promotion are the most important influencing factors of sales than the other variables included. The study findings prove that promotional mixes explain better sales volume of lottery. So researcher recommended that NLA has to give priority to this factor in order to get better sales volume.
Promotional mix is a critical approach to enhance the sales that are why companies try to do
some... more Promotional mix is a critical approach to enhance the sales that are why companies try to do some more attractive, influencing promotion through various media. In general the prime motive of this study is to examine the effect of promotional mix on lottery sales volume in the case of National Lottery Administration (NLA). This research also aims in specifying to what extent advertising, sales promotion, public relation and personal selling influence sales volume. Data for this study was collected from administration customers found in Addis Ababa by using primary data collection (questionnaire). The close-ended five point Likert scale questionnaire was distributed using random sampling technique to 384 respondents result was get analyzed with 70.31% response rate because of covid-19 pandemic. The analysis was done by SPSS version 20. The data were analyzed with both descriptive and inferential statistics the result indicate all independent variable are significant and had positive effect on dependent variable (sales volume). This study concludes that lottery advertising and sales promotion are the most important influencing factors of sales than the other variables included. The study findings prove that promotional mixes explain better sales volume of lottery. So researcher recommended that NLA has to give priority to this factor in order to get better sales volume.
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some more attractive, influencing promotion through various media. In general the prime motive
of this study is to examine the effect of promotional mix on lottery sales volume in the case of
National Lottery Administration (NLA). This research also aims in specifying to what extent
advertising, sales promotion, public relation and personal selling influence sales volume. Data
for this study was collected from administration customers found in Addis Ababa by using
primary data collection (questionnaire). The close-ended five point Likert scale questionnaire
was distributed using random sampling technique to 384 respondents result was get analyzed
with 70.31% response rate because of covid-19 pandemic. The analysis was done by SPSS
version 20. The data were analyzed with both descriptive and inferential statistics the result
indicate all independent variable are significant and had positive effect on dependent variable
(sales volume). This study concludes that lottery advertising and sales promotion are the most
important influencing factors of sales than the other variables included. The study findings prove
that promotional mixes explain better sales volume of lottery. So researcher recommended that
NLA has to give priority to this factor in order to get better sales volume.
some more attractive, influencing promotion through various media. In general the prime motive
of this study is to examine the effect of promotional mix on lottery sales volume in the case of
National Lottery Administration (NLA). This research also aims in specifying to what extent
advertising, sales promotion, public relation and personal selling influence sales volume. Data
for this study was collected from administration customers found in Addis Ababa by using
primary data collection (questionnaire). The close-ended five point Likert scale questionnaire
was distributed using random sampling technique to 384 respondents result was get analyzed
with 70.31% response rate because of covid-19 pandemic. The analysis was done by SPSS
version 20. The data were analyzed with both descriptive and inferential statistics the result
indicate all independent variable are significant and had positive effect on dependent variable
(sales volume). This study concludes that lottery advertising and sales promotion are the most
important influencing factors of sales than the other variables included. The study findings prove
that promotional mixes explain better sales volume of lottery. So researcher recommended that
NLA has to give priority to this factor in order to get better sales volume.