Facebook & Instagram

Name: Facebook & Instagram
Brand: Meta
Rating: 4.1 (5606 reviews)

Pricing: Free to install. Additional charges may apply.
Rating: 4.1 (5,606)
Developer: Meta

The official app from Meta. Seamlessly manage your Facebook and Instagram presence from one place.

Grow your business on Facebook and Instagram while managing orders, returns and more. Easily promote your products and target accurately using powerful sales and marketing tools. Reach new customers and offer a seamless in-app shopping experience, from discovery to checkout. Automatically sync your eligible products to your Facebook and Instagram shop, so you can sell from one inventory while easily creating ads and shoppable posts right where your customers are.

Get shop insights, including best performing products and top tagged content
Help drive better ad performance by setting up a conversion pixel
Easily set up your shop with a one-time account connection
Sell from one inventory that automatically syncs to your shop
Get email and live chat support from Meta

Highlights: Popular with businesses in United States; Use directly in Shopify admin

Targeting

AI targeting, Audience segments, Custom audiences, Demographic, Device, Event-based, Keyword, Lookalike audiences, Platform, Product category, Retargeting

Campaign management

AI copywriting, AI images and video, AI optimization, Automated campaigns, Bid optimization, Influencers and affiliates, Pixel management, Shoppable videos, Social media, Video ads, Website

Performance analytics

A/B testing, Ad spend, Click-through rates, Conversion tracking, Cost per acquisition, Dashboards, Demographic analysis, Engagement metrics, Performance tracking, ROI analysis

Listing management

Offer sync, Product feed, Product selection, Product sync

Order management

Inventory sync, Order approval, Unified dashboard

Launched

October 4, 2018

Languages

English, Czech, Danish, German, Spanish, Finnish, French, Italian, Japanese, Korean, Norwegian (Bokmål), Dutch, Polish, Portuguese (Brazil), Portuguese (Portugal), Swedish, Thai, Turkish, Vietnamese, Chinese (Simplified), and Chinese (Traditional)

Pricing

Free to install

When you run a campaign, you set the budget and the ad spend is billed directly to your Facebook ad account.

All charges are billed in USD.

Reviews (5,606)

Overall rating

4.1

Counts per rating level

64% of ratings are 5 stars
3.6K
14% of ratings are 4 stars
802
5% of ratings are 3 stars
273
2% of ratings are 2 stars
107
15% of ratings are 1 stars
862

All reviews

What merchants think

This is generated by Shopify Magic. It's shown when an app has 100+ reviews and a 4.0 overall rating.

Feedback submitted

Merchants highly recommend this app for its ability to enhance business operations and customer reach through seamless integration with Shopify. Key benefits include increased customer bases and improved sales, with features like ease of use and effective sales tools being particularly appreciated. The app is noted for its fast performance and efficient setup process, complemented by responsive customer service that assists merchants swiftly.

July 15, 2024

Nice to have a free app that helps with social media advertising but would love more features in shopify

Nutrition Education Store

United States

Over 3 years using the app

July 26, 2024

The worst experience I've ever had with any company! I have been locked out of my account for over 8 months now. I've submitted all the required documents for a business dispute, and I've received absolutely no help since I submitted them. I even went as far as getting Meta Verified through my personal account in hopes I could get more help to recover my business account, and nothing! This is hurting my business as my website's domain is still linked to the old account I'm unable to access, therefore, I cannot link it to the new account I've setup. I've begged for help! I've opened multiple tickets trying to get this resolved, but FaceBook cares nothing about you or your small business. They have forgotten where they come from and could care less about you! So, now you just take my money for my monthly subscription, and I get nothing in return! I can't tag any of my products when posting on my social media accounts because I cannot verify my domain - because it's still linked to my old account! It's like adding salt to the wound when I've done everything that's been asked of me, but FaceBook won't follow through on their end!

BERKSHIRE AND WAY, LLC

United States

Over 3 years using the app

May 21, 2024

Great products, even a better support. I got answers after 2 minutes sending an email out for clarification. Great guys they will have your back.
My second order this week.

Eric thomson NC

Shakefav.com

United States

Over 2 years using the app