SUPLIFUL: White Label Products

Supliful Review: A Platform That Fails Small Businesses

Supliful once positioned itself as a small business-friendly platform, but their recent shift to charging for previously free services proves they’ve lost sight of that mission. This sudden move clearly indicates their original business model was flawed, and instead of finding a sustainable way to support entrepreneurs, they’re now passing their failures on to their users. It’s clear they were bleeding money, and instead of fixing their own inefficiencies, they’ve decided to charge the very people they claim to support.

This change feels like a desperate attempt to recoup losses—probably under pressure from investors—by squeezing more money out of small businesses that simply cannot afford it. It’s a shame that Supliful has gone from an accessible platform to one that’s out of reach for the entrepreneurs who need it most. Their pricing strategy is designed for those with deep pockets, not the small business owners they originally targeted.

What’s worse, this decision further proves that Supliful’s model isn’t working. If it was truly built with the success of small businesses in mind, they wouldn’t have to impose these steep fees. It’s clear that their platform is no longer a profitable or sustainable option for small entrepreneurs. Instead of acknowledging their own mistakes, they’re pushing the financial burden onto their users, making it nearly impossible for small businesses to succeed here.

This shift speaks volumes about where Supliful’s priorities lie, and it’s certainly not with the small businesses they once claimed to support.

Supliful has truly been a game-changer. It makes launching and managing a branded product line so easy! I didn’t have the resources for big upfront investments in product development or keeping large inventory, but Supliful’s seamless integration with Shopify and TikTok, combined with their on-demand approach, makes starting a brand accessible for anyone with minimal investment and low risk. Plus, their customer support has been top-notch—always quick to help and ready with tips to improve my brand. Truly recommend to anyone who wants to start a brand.

The idea of Supliful sending email every month that they made a mistake in their label or a mistake in the ingredient and sellers need to redesign the label is unprofessional. This simply means you can never focus on other things; you will always be stuck on editing labels on Supliful products every month. I noticed this only happens after you subscribe to their monthly plan. Now here are some reasons why this is harmful to sellers. Firstly, some of these products and pictures have been placed on Facebook ads, and having to stop an ad that is running for three weeks simply because you want to redesign the label or edit the label of that particular product  is a big loss of advertising spend because some of these ads take time to yield results. Second, not all sellers design the label themselves; some paid professionals to do the designing, this means they need to keep spending money every month for the same product design that they have spent money on  before. Thirdly, some of these product pictures have been posted on social media platforms and this means we need to keep deleting posts every month because the previous labels contain ingredients that have been removed. If this mistakes happens once a while then its understandable but for it to happen every month?  I understand you are doing this for subscription purpose but there are better ways to gain subscribers rather than forcing sellers to redesign product monthly. You can increase price per product for none subscribers and new arrival product to be accessed by subscribers. It is a win win sitution

Great platform but products pricing is off and shipping costs are too high when factoring the additional subscription fees and the extensive time it takes to create labels/ setup initially. ie Supliful Jojoba Face Oil 30ml wholesale price before we mark it up to sell is $11.50USD when its commercially available anywhere at $13USD - even in higher priced boutiques. It does feel like we are paying you to sell your products to consumers who will need to pay more for them in the end. Perhaps revise the pricing matrix and I hope to jump back on board then as the platform is looking great!

I think you should really look into why your products are not being sold through my Shopify account I can see by the easy to follow information from your site the problem isnt you guys. I was not aware I had to learn all of Shopify functionality to use it.