Colorism has been present within the African American community in the United States since the co... more Colorism has been present within the African American community in the United States since the colonial period. Colorism has been defined as the intraracial discrimination among members of races of color. This issue is still present to this day within communities of color. Colorism affects races of color not only in their private lives but also their careers and the treatment they receive in the workplace. The research questions addressed the effect of colorism on African American women in corporate America, the perception of skin tone bias in corporate American, and the level of understanding of colorism among managers and executives. This study used interpretative phenomenological analysis (IPA) to study the results of semi-structured interviews with six African American women on their lived experiences with colorism. The participants answered demographic questions and responded to 12 interview questions. Two of the interviews were face-to-face, two interviews were done through Skype audio conferencing, and two interviews were done utilizing Skype instant messaging. The results of this study supported the previous data that African American women are being affected by colorism in the workplace. Continued research into this form of discrimination needs to focus on methods for educating managers and executives on colorism in the workplace.
Colorism has been present within the African American community in the United States since the co... more Colorism has been present within the African American community in the United States since the colonial period. Colorism has been defined as the intraracial discrimination among members of races of color. This issue is still present to this day within communities of color. Colorism affects races of color not only in their private lives but also their careers and the treatment they receive in the workplace. The research questions addressed the effect of colorism on African American women in corporate America, the perception of skin tone bias in corporate American, and the level of understanding of colorism among managers and executives. This study used interpretative phenomenological analysis (IPA) to study the results of semi-structured interviews with six African American women on their lived experiences with colorism. The participants answered demographic questions and responded to 12 interview questions. Two of the interviews were face-to-face, two interviews were done through Skype audio conferencing, and two interviews were done utilizing Skype instant messaging. The results of this study supported the previous data that African American women are being affected by colorism in the workplace. Continued research into this form of discrimination needs to focus on methods for educating managers and executives on colorism in the workplace.
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