Overview Our Story Customers

Generative AI Customer Stories

Explore how customers are unlocking value with generative AI on AWS

Innovating with generative AI across industries

From finance to travel to software and internet, customers are enhancing employee productivity, transforming customer experiences, and optimizing business processes with generative AI. Watch to see how Adobe launched the Firefly family of generative AI models—including models that generate high-quality imagery, graphics, illustrations, designs, layouts, documents, marketing assets—in just 9 months.

Customers of our own AI tools

Learn more about Amazon's AI story

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AWS empowers sales teams to use solution built on Amazon Bedrock

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Prime Video rolls out personalized streaming experience

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Case Study

Amazon Pharmacy Increases Forecast Accuracy Using AWS Supply Chain

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Amazon Music launches new AI-powered feature making it easier to discover podcasts

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More ways customers are harnessing generative AI on AWS

BrainBox AI

Revolutionizing facility management with its AI virtual assistant, ARIA, built on Amazon Bedrock

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Bayer Crop Science

Scaling regenerative agriculture and empowering data scientists to innovate faster using generative AI

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Lonely Planet

Transforming 50 years of travel books into personalized digital guides in seconds using Amazon Bedrock

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NinjaTech AI

Autonomously handling complex, everyday tasks using generative AI at 80% cost savings compared to GPU

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PGA TOUR

Creating dynamic fan engagements using generative AI to provide broadcasters with near real-time commentary and fans with timely information about the golf course and players

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