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ideaとeconomicsに関するHeavyFeatherのブックマーク (3)
-
HeavyFeather 2011/05/15
- movie
- idea
- economics
リンク -
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人は意外に合理的 新しい経済学で日常生活を読み解く - 情報考学 Passion For The Future
・人は意外に合理的 新しい経済学で日常生活を読み解く 経済合理性という視点から世の中の仕組みを鮮やかに解明した名著。「ヤバイ経済学」級のおもしろさ。いきなり「アメリカでは、オーラル・セックスをする未成年の割合が10年間で2倍に増えたのはなぜか」から始まってびっくりするが至って真面目な本である。 合理性は人類の行動のあらゆる場面を支配している。たとえば、きまぐれに思える男女の出会いも案外、合理的だ。お見合いパーティを統計的に分析すると男女のマッチングに法則が見出されるという。 「たとえば男性は太りすぎていない女性を好む。そうだとするとある夜のスピードデートに太りすぎの女性がいつもの数の二倍参加したら、その夜はデートを申し込む男性が少なくなるはずだ。ところがそうはいかない。男性陣がデートを申し込む割合はまったく変わらないのである。そのため、太りすぎの女性が二倍居ると、デートに誘われる太りすぎの
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