合理化で 広告大手の電通に申し入れ １８年３月末にも 東芝が国民的アニメ「サザエさん」の番組スポンサーを降板する方向で調整に入ったことが分かった。１９６９年１０月の放送開始から約４８年ＣＭを提供してきたが、綱渡りが続く経営状況から合理化が避けられないと判断し広告大手の電通に申し入れた。 サザエさんは日曜日の夜に家族がそろって視聴する人気番組で、宣伝効果は大きい。後継のスポンサーが見つかれば、２０１８年３月末にも切り替わる… この記事は有料記事です。 残り318文字（全文530文字）
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ToshibaとMainichiに関するShalieのブックマーク (1)
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Shalie 2017/11/01
これ、ほんとにそうなのかなあ。サザエさんとか笑点を後生大事に続けること自体、テレビ局にとって最適な資源利用なのだろうか。"サザエさんは日曜日の夜に家族がそろって視聴する人気番組で、宣伝効果は大きい"- Mainichi
- Toshiba
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