私個人の所感としてfacebookとは最高の口コミを 伝播させていくメディアであると捉えているのですが Microsoft社の検索サイトBingはそれを検索機能に活用させました。 以下は検索エンジンとソーシャルメディアのシェア機能をコラボさせた Bingのサービス内容をまとめたものです。 ①友達の「いいね！」情報によってかわる検索結果 Bingでキーワード検索すると結果画面に友達の「いいね！」情報が 反映されるようになっています。 過去にその情報に「いいね！」をした友達３人の顔が見れるという形になっているようです。 また、友達の関心度の高さによって以前まで検索結果の数ページ先に掲載されていたページも 検索結果上位に表示されるようパーソナライズされているようです。 ②友達以外のfacebookユーザーによる人気コンテンツ表示 上記機能以外に匿名facebookユーザーの情報も反映されます。
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