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facebookとfoodに関するlamichのブックマーク (2)
-
lamich 2015/05/08
- food
- とんかつ
リンク -
ヤマサ醤油がソーシャルコマース参入 「フェイスブックには商人（あきんど）の感覚が必要」
フェイスブックページ「醤油の魔術師」の中では「超レアな醤油ショップ」を展開。「鮮度の一滴」のセット販売などを展開している。「ちィす！」「よろショウす！」が合言葉のキャラクター、「センイチ」らが登場する。 ヤマサ醤油は9月9日、酸化を防止するパウチ容器の醤油「鮮度の一滴」のフェイスブックページ「醤油の魔術師」を開設した。3週間で2500人を超える「いいね！」を集め、その数は10月25日時点で3995人に。「醤油大使検定」「秘伝のレシピ」などのコンテンツを通じて商品理解を深めている。 さらにページ内ではソーシャルコマースの取り組みとして「鮮度の一滴」を販売する「超レアな醤油ショップ」もスタートさせた。フェイスブック限定のセット販売や、「鮮度の一滴」のシンプルなハードケースも先行販売している。少しずつ商品も売れ始め、ウォールでは実際に購入したユーザーから「香りがいい」「能書きどおりのフレッシュな
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