To this day, a lot of companies still religiously follow the path to app store publishing. “Publish it and they will come,” “The web is dead,” they used to say! According to recent studies, just 26.4% of users who visit a page in an app store today will install an app. The other 73.6% are lost to the developer and don’t even try the app. Among the ones who install it, an average of 99% are lost in
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