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marketingとunique-selling-propositionに関するnabinnoのブックマーク (2)
-
nabinno 2011/11/03
- unique-selling-proposition
- marketing
リンク -
USP (Unique Selling Proposition)
このコーナーでは、企業でWebサイトの運営に携わっている方、マーケティング部門等でWebの活用法について考えておられる方向けに、Webマーケティングの実践のための手法やノウハウ、事例をご紹介していきます。市場に出回る書籍や雑誌では論じられることない、Webマーケティングの最前線に触れていただければと思います。 2005年04月22日 USP(Unique Selling Proposition) マーケティングユニット 棚橋 USP(Unique Selling Proposition)とは、日本語で言えば「独自の売り」となるでしょうか。 マーケティングにおいて、USPをもつことは、競合他社との差別化、市場での競争優位性につながる重要なポイントです。また、ブランドにおいてもUSPは欠かせないものです。「独自の売り」を持たないブランドは、ブランド・エクイティティにつながるブランド知識を顧客の
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