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大石芳裕 - Wikipedia
大石 芳裕（おおいし よしひろ、1952年2月19日 - ）は、佐賀県出身の経済学者。国際マーケティング複合化問題、グローバル・マーケティング論の研究者。日本流通学会会長（2008年10月 - 2011年9月）。グローバル・マーケティング研究会世話人（1999年6月 - ）。 九州大学大学院経済学研究科博士課程中退 1984年4月 - 1996年3月 佐賀大学経済学部専任講師・助教授 1992年3月 - 1993年9月 コロラド大学経営学部・大学院客員研究員 1996年4月 - 1997年3月 明治大学経営学部助教授 1997年4月 - 明治大学経営学部教授 1998年4月 - 2002年3月 同大学院経営学研究科専攻主任 2002年4月 - 2004年3月 同大学院経営学研究科委員長 2008年4月 - 2010年3月 教務主任
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グローバル・マーケティング研究会 – 大石芳裕・明治大学名誉教授監修（グマ研）
第187回グローバル・マーケティング研究会の様子です。 神谷歩氏（味の素：執行役、食品事業本部副事業本部長、コンシューマーフーズ事業部長）にご登壇賜りました。 日 時：2025年1月17日（金） 18:30～20:30 会 場： 明治大学駿河台校舎リバティタワー11階 1114教室 報告者：上島千鶴（Nexal代表取締役） 報告題名： ＢtoＢグローバル企業のマーケティング実態 報告概要： 産業財や生産財など国内ＢtoＢ製造業のマーケティングは遅れていると言われる中、グローバル・マーケティングの組織体制、マーケティングの環境基盤、マーケティング・プロセスや共通KPI、現法連携など、取り組みの実態や潮流を報告します。また、具体的な取り組み事例として、会場限定で対談動画を放映する予定です。 報告者プロフィール： 事業戦略からマーケティング領域を再定義し、デジタル接点を活用したBtoB企業のマー
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Amazon.co.jp: 日本企業のグローバル・マーケティング: グローバルマーケティング研究会 (著), 芳裕,大石 (編集): 本
Amazon.co.jp: 多国籍企業と新興国市場: 多国籍企業学会: 本
Amazon.co.jp: 日本企業の国際化: 大石芳裕: 本公式Twitter
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