100,000 users in 6 months. That was the growth marketing goal Mint.com’s co-founder, Aaron Patzer, set me when I first started as Mint’s Marketing Director. I thought to myself as the nerves began to kick in. “How am I going to achieve that?” Fast forward 6 months and Mint had over 1 million users – 10x the target Aaron set me on my first day. So how did that happen? There are 2 key reasons for Mi