If SaaS Products Sell Themselves, Why Do We Need Sales? BY MARK CRANNEY One of the myths of SaaS is that the products are so good, so easy to use, so quick to deploy … that the product sells itself. Given the popularity of try-before-you-buy and freemium-to-premium models for software as a service, it’s easy to see where that myth comes from. But as many startups discover to their horror — after t
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