Nnamdi Madichie

Bloomsbury Institute London, Centre for Research & Enterprise, Director

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Nnamdi O. Madichie, PhD, is Director of Research and Enterprise at the London School of Business and Management. His research interests straddle marketing (events and entertainment, sports, entrepreneurial and higher education marketing), and entrepreneurship (corporate, diaspora, ethnic, gender and social). He has published in such journals as the
International Journal of Entrepreneurship and Innovation, Journal of Customer Behaviour, Management Decision, Public Relations Review and the Thunderbird International Business Review amongst others. He is a co-author of Consumer Behaviour: Text and Cases, Tata McGraw-Hill, and the author of “Marketing Senegal through hip-hop-a discourse analysis of Akon’s music and lyrics” published in the Journal of Place Management and Development in 2011.

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Papers by Nnamdi Madichie

The Entrepreneurial University: An exploration of " value-creation " in a non-management department

The Entrepreneurial University: An exploration of " value-creation " in a non-management departme... more The Entrepreneurial University: An exploration of " value-creation " in a non-management department Abstract Purpose: This study highlights the strategies undertaken by " entrepreneurial " universities to leverage their bottom-line especially in response to withdrawals of public funding. Internationalisation has been the most prominent from setting-up overseas branch campuses to aggressive recruitment drives for international students; and more recently, the launch of new programmes to attract a wider market. Design/ methodology/ approach: Based on a documentary analysis, this study explores the future of curriculum development in entrepreneurial universities, using narratives around an " unconventional course " launch as a case illustration. Findings: The findings reveal an interesting interaction of innovation, opportunity recognition, risk taking, and proactiveness at play within a university environment. The study also highlights how instructors have, in the past, based their syllabi on celebrities – from Georgetown University to the University of South Carolina, University of Missouri and Rutgers University cutting across departments from English through sociology to Women's and Gender Studies. Practical Implications: Overall this study captures the relationship between hip-hop artistry and poetry, as well as meeting the demands of society – societal impacts – not the least, bringing " street cred " into the classroom. Social Implications: The case illustration of a course launch at the University of Missouri linking hip-hop artists to curriculum development and pedagogy, opens up the discourse on the future trajectory of teaching and learning in higher education, with its attendant social implications – not the least for life after graduation. Originality/ Value: This study provides fresh insights into the entrepreneurial potential of universities in co-branded/ marketing activities with the hip-hop industry.

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Property development and the unresolved housing issue in northern Nigeria

African Journal of Economic and Management Studies, 2016

Transnational Diasporas and Cross-Border Entrepreneurship: Derreck Kayongo & The Global Soap Project

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The innovation dilemma of the Ghanaian textile industry

Int J Enterpren Innovat Manag, 2010

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What You Didn't Know About Thai Football – It's Made of War Elephants!

Trying to bridge the gulf: Football development in the Middle East

Strategic Direction, 2014

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Mind the gaps" between the marketing theory train and the marketing practice platform: the case of Egg Card

Market Rev, 2009

Page 1. Introduction Marketing has evolved amidst great controversy as a taught discipline versus... more

The European 'horsemeat scandal': A welcome opportunity for the halal supply chain?

Journal of Customer Behaviour, 2015

The 'horsemeat scandal' that engulfed most of Europe in 2013 raises some interesting customer beh... more The 'horsemeat scandal' that engulfed most of Europe in 2013 raises some interesting customer behaviour questions (Xie, Bagozzi, & Østli, 2013), with further implications for business relationships involving multiple buyers and a single supplier. This meta-analytical study explores these relationships across two levels - business-to-business (B2B); and business-to-consumer (B2C). On the one hand, the B2B component suggests that when multiple buyers, such as the UK's largest supermarket chain (Tesco), six large French retailers (Auchan, Casino, Carrefour, Cora, Picard, Monoprix), and Dutch behemoths such as PLUS and Boni, become reliant upon a single supplier, Comigel, there are bound to be some practical trust implications. From a B2C perspective, on the other hand, buyer trust and consumer confidence (see Gray, Wert-Gray, & Carlon, 2013), as well as consumer perceptions (Akdeniz, Calantone, & Voorhees, 2013) and attitudes, are bound to change as a consequence of breaches in trust thus providing an opportunity for alternatives such as halal foods (Muhamad & Mizerski, 2013).

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Are Indian MBA Schools Global and Market Oriented?

SSRN Electronic Journal, 2000