I've been working for Citrix since 2001 in several different roles. In my current role I am responsible for generating demand for all Services business (Support, Consulting, Education) units in Citrix. This involves - Developing inbound and outbound marketing/content marketing programs - Measuring success of each demand marketing campaign to ensure intended results are achieved - Adjusting campaigns as needed and support innovative approaches to initiate new demand marketing campaigns and programs to achieve goals. - Interacting with all functional areas to coordinate any requirements/support for campaign planning and execution.   In my previous role I managed a team of Content Strategists, Technical Editors and Online Social Media & Technical Community Specialists based in multiple geographic locations. In the last few years I started some innovation projects around knowledge sharing, for instance a series of online technical videos - http://community.citrix.com/pages/viewpage.action?pageId=99418516 I am used to lead the Social Media initiative for Citrix Support WW.   I setup and managed their social media channels - Twitter (http://twitter.com/citrixsupport) and (http://twitter.com/citrixreadiness) - Facebook (http://www.facebook.com/citrixsupport) - Blogs (http://community.citrix.com/blogs/citrite/davidmcg) - LinkedIn group (http://www.linkedin.com/groups?gid=3139565&trk=hb_side_g)