XiaoChao XI is an Associate Professor in the School of Digital Media and Design Arts, Beijing University of Posts and Telecommunications, China. He obtained a Ph.D in the Hong Kong Polytechnic University, Hong Kong. And also received M.A. and B.E. in University of Science and Technology Beijing, China. XI’s design interests focus on design semiology/semiotics, design embodiment and cognition. Other involves Chinese material culture and Chinese philology. In his Ph.D thesis A Semantic Study of the Relationship Morphemic Symbols and Designed Artifacts in China, XI uses meaning construction of Chinese characters to interpret artifact design, and uncovers the essence of material culture of China.XI was the Winner of 2021 IF DESIGN AWARD. And supervising students earned 2022 K-DESIGN AWARD, GOLDEN PIN CONCEPT DESIGN AWARD 2021, 2018 reddot award: design concept. Other design works also won various design awards, and exhibited at well-known shows.
The work aims to explore the relationship between Chinese ideographs and emotional design theory,... more The work aims to explore the relationship between Chinese ideographs and emotional design theory, so as to study the expression of artifact design from the semantic representation of Chinese ideographs. The application of Chinese traditional cultural elements in artifact design was analyzed and the spiritual connotation of artifact modelling was investigated particularly from the perspective of Chinese ideographs. The theories of Chinese ideographs, emotional design and cognitive psychology all focused on human cognitive characteristics, and took the “blending theory” of cogni-tive psychology as a bridge. Through three stages of sensory composition, behavior projection and psychological elabora-tion, the semantic representation of Chinese ideographs were interacted with emotional design theory. The “expression model of artifact cognitive semantics” is constructed, and the concept of artifact cognitive semantics is put forward at the same time. Taking analysis on Chinese lamp design as an example, the concept of Chinese ideograph “dou” and bean-shaped artifact is integrated, the expression thought of its cognitive semantics is found, and the correctness, validity and wide applicability of the model are verified, which provides a new idea and reference for artifact design research and even understanding of Chinese artifact culture.
The work aims to explore the relationship between Chinese ideographs and emotional design theory,... more The work aims to explore the relationship between Chinese ideographs and emotional design theory, so as to study the expression of artifact design from the semantic representation of Chinese ideographs. The application of Chinese traditional cultural elements in artifact design was analyzed and the spiritual connotation of artifact modelling was investigated particularly from the perspective of Chinese ideographs. The theories of Chinese ideographs, emotional design and cognitive psychology all focused on human cognitive characteristics, and took the “blending theory” of cogni-tive psychology as a bridge. Through three stages of sensory composition, behavior projection and psychological elabora-tion, the semantic representation of Chinese ideographs were interacted with emotional design theory. The “expression model of artifact cognitive semantics” is constructed, and the concept of artifact cognitive semantics is put forward at the same time. Taking analysis on Chinese lamp design as an example, the concept of Chinese ideograph “dou” and bean-shaped artifact is integrated, the expression thought of its cognitive semantics is found, and the correctness, validity and wide applicability of the model are verified, which provides a new idea and reference for artifact design research and even understanding of Chinese artifact culture.
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