Papers by Bridget Reynolds Sheffer
On May 31, 2010, the Israeli Defense Forces met with the Free Gaza Flotilla off the coast of the ... more On May 31, 2010, the Israeli Defense Forces met with the Free Gaza Flotilla off the coast of the Gaza strip. The incident resulted in nine causalities. The purpose of this study was to explore Israel's use of digital diplomacy during this incident. The thick ...
Journal of Intercultural Communication Research, 2014
In a networked world, national reputation management is an essential part of mediated public dipl... more In a networked world, national reputation management is an essential part of mediated public diplomacy and a unique part of intercultural communication. On May 31, 2010, the Free Gaza Flotilla breached the Israeli blockade off the coast of the Gaza strip which resulted in nine casualties. The purpose of this rhetorical analysis is to explore Israel’s attempt to manage its reputation during the incident. A Bakhtinian dialectical analysis was conducted to explore the conceptualization of political dialectics and to enhance the research on political grammars. The findings reveal the failures of public diplomacy when underlying tensions are ignored and when unwilling to negotiate through those tensions.
Journal of Intercultural Communication Research, Jun 15, 2014
On May 31, 2010, the Israeli Defense Forces met with the Free Gaza Flotilla off the coast of theG... more On May 31, 2010, the Israeli Defense Forces met with the Free Gaza Flotilla off the coast of theGaza strip. The incident resulted in nine causalities. The purpose of this study was to explore
Israel’s use of digital diplomacy during this incident. The “thick description” required in this case study was encouraged by the work of Yin (2009), Mitchell (2009), Der Derian (2009) and
Guillaume (2010). Using Bakhtin as a developmental tool for the case study, this case expands the research on a nation-state’s identity management through digital diplomacy. Further, it explored the destruction and rebuilding of the online Israeli identity during the Free Gaza Flotilla of May 2010. Future research in political grammars and political dialectics is encouraged.
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Papers by Bridget Reynolds Sheffer
Israel’s use of digital diplomacy during this incident. The “thick description” required in this case study was encouraged by the work of Yin (2009), Mitchell (2009), Der Derian (2009) and
Guillaume (2010). Using Bakhtin as a developmental tool for the case study, this case expands the research on a nation-state’s identity management through digital diplomacy. Further, it explored the destruction and rebuilding of the online Israeli identity during the Free Gaza Flotilla of May 2010. Future research in political grammars and political dialectics is encouraged.
Israel’s use of digital diplomacy during this incident. The “thick description” required in this case study was encouraged by the work of Yin (2009), Mitchell (2009), Der Derian (2009) and
Guillaume (2010). Using Bakhtin as a developmental tool for the case study, this case expands the research on a nation-state’s identity management through digital diplomacy. Further, it explored the destruction and rebuilding of the online Israeli identity during the Free Gaza Flotilla of May 2010. Future research in political grammars and political dialectics is encouraged.