The title Professor Emeritus does not mean "retired" for Dennis. He is a licensed pilot and flies for the pure joy of flying. He continues to review papers for academic journals and teaches as visiting professor in multiple universities. He also continues to write as primary author of Media Flight Plan, a Media Planning Textbook accompanied by the most popular software Media Planning Simulation in the USA and abroad. Media Flight Plan is currently adopted in over 150 universities including the USA, Pacific Rim and Middle East. Primary application is for marketing communications courses and advertising media planning courses. For desk copy, contact the publisher: orders@mediaflightplan.com Web site home page: www.mediaflightplan.com
In the past three decades Singapore has experienced tremendous economic growth. At the same time ... more In the past three decades Singapore has experienced tremendous economic growth. At the same time this capitalist island‐nation has also experienced a steady erosion of traditional values. After observing how government leaders often accused advertising of promoting undesirable, ‘Western cultural values’, the authors began this study by examining the role of advertising in Singapore's struggle to maintain its Confucian heritage.
In the past three decades Singapore has experienced tremendous economic growth. At the same time ... more In the past three decades Singapore has experienced tremendous economic growth. At the same time this capitalist island‐nation has also experienced a steady erosion of traditional values. After observing how government leaders often accused advertising of promoting undesirable, ‘Western cultural values’, the authors began this study by examining the role of advertising in Singapore's struggle to maintain its Confucian heritage.
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Papers by Dennis Martin