Journal of Pharmaceutical Health Services Research
Objectives Marketers strive to create a seamless experience across all marketing channels and wit... more Objectives Marketers strive to create a seamless experience across all marketing channels and with the notion of ‘phygital’ marketing in mind, that is building on the powers of both physical and digital worlds, the pharmaceutical industry could boost physicians’ engagement levels and positively affect their prescribing behaviour in specialty medicine, prescribed for complicated, rare diseases. This research study is an attempt to create the ultimate Omni-Channel Engagement (OCE) strategy in the pharmaceutical industry in emerging markets, while the researcher took the Egyptian market as an example. Methods The researcher adopted qualitative research depending on in-depth interviews with industry experts, pharmaceutical marketing managers and physicians to have a deeper insight and more comprehensive understanding of OCE strategy success factors and challenges. Key findings Communication tools that appealed to the cognitive and behavioural attitude components of physicians are more p...
this research paper offered a more suitable E- marketing mix for hotels through an exploratory re... more this research paper offered a more suitable E- marketing mix for hotels through an exploratory research that ended with proposed research questions that can be investigated in further research papers
Journal of Pharmaceutical Health Services Research
Objectives Marketers strive to create a seamless experience across all marketing channels and wit... more Objectives Marketers strive to create a seamless experience across all marketing channels and with the notion of ‘phygital’ marketing in mind, that is building on the powers of both physical and digital worlds, the pharmaceutical industry could boost physicians’ engagement levels and positively affect their prescribing behaviour in specialty medicine, prescribed for complicated, rare diseases. This research study is an attempt to create the ultimate Omni-Channel Engagement (OCE) strategy in the pharmaceutical industry in emerging markets, while the researcher took the Egyptian market as an example. Methods The researcher adopted qualitative research depending on in-depth interviews with industry experts, pharmaceutical marketing managers and physicians to have a deeper insight and more comprehensive understanding of OCE strategy success factors and challenges. Key findings Communication tools that appealed to the cognitive and behavioural attitude components of physicians are more p...
this research paper offered a more suitable E- marketing mix for hotels through an exploratory re... more this research paper offered a more suitable E- marketing mix for hotels through an exploratory research that ended with proposed research questions that can be investigated in further research papers
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