Insights into the student mind
School, college and university student research
Better understand diverse student groups
Cibyl data segmentation
- School type/university
- Gender, sexuality, ethnicity, disability neurodiversity
- Location
- Domestic/international
- Course, year group, subject
- Skills, values
- Social mobility
How we can help
Cibyl's research supports employers to make data-led and informed decisions to deliver their brand and hiring goals.
Market overview
Graduate and apprentice market trends tracking year-on-year changes around career confidence, industry sector shifts, most popular employers, salaries and roles.
The addressable market
Looking at student populations to build your potential pool of candidates, based on your hiring needs across education, attainment, skills, aspirations, EDI and values.
Attraction
Student social and channel engagement, content consumed and influencers.
Diversity
Build your EDI targets and strategy around your key pillars across gender identity, ethnicity, sexual orientation, social mobility, neurodiversity and disability.
Locating your students
Choosing the right schools, colleges or institutions and attraction activities delivered to achieve the best ROI and track year on year impacts.
Employer brand
Review of awareness and popularity to your employer brand, what students like about your and benchmark this against competitors.
Skills & selection
Matching your skills requirements to student capabilities to identify skills gaps, manage internal expectations and successfully support candidates through your recruitment process to ensure a level playing field.
Stakeholder summaries
Supporting you and your team with internal stakeholder queries around the market and use data to inform decisions , set realistic goals, and measure brand and hiring performance.
From education to employment
Our core annual tracking research gives insight into the early careers aspirations, expectations, motivations, influences, and employer brand perceptions of over 100,000 UK and Ireland students. Our insights provide support to employers, educators, and professional bodies with their attraction, brand, talent management and career service planning.
School Leaver UK
School / College students aged 13 to 18
Apprenticeships
EDI
Post-18 choices
Influences
Brand perceptions
Student engagement
2024
Graduate UK
Undergraduates and recent graduates
Internship, placements, graduates
EDI
Campus strategy
Brand perceptions
Student engagement
Competitor benchmarking
Professional membership
2024
Graduate Ireland
Undergraduates and recent graduates
Internships, placements, graduates
EDI
Campus strategy
Brand perceptions
Student engagement
Competitor benchmarking
Professional membership
2024
Student experience
The annual Cibyl Student Mental Health Study and ongoing Belong project tracks the reality of UK university students’ experiences whilst studying through graduation and employment and the impacts they have on education and mental health and wellbeing outcomes. Through increased knowledge and measurement, universities and early careers recruiters can build on improvements in services and support.
Student Mental Health
Undergraduates and recent graduates
Annual tracking study 2024
2024
Student experience
Undergraduates and recent graduates
Monthly pulse survey
2024
Bespoke studies and focus groups
Using our Cibyl-ings student panel, we can source specific students to look at themes and topics important to you and ask the unique questions you want the answers to. The Cibyl team will support with everything from data analysis and internal recommendations through to writing and designing reports for external publication.
Test your recruitment marketing campaign
Show your marketing content and collateral to representative student group to ensure it lands with all students and helps achieve your attraction and hiring goals. A/B test to make informed decisions.
Launch new student programme
Review current programme perceptions and test new programme ideas with the students and measure how your proposed changes will impact who you attract and if this achieves the business hiring goals around student profile, skills or diversity objectives.
Change recruitment or onboarding activities
Measure participants' expectations and the completion rates of your current process stages vs. any proposed changes to understand any potential impact to applicant success ratios and where additional intervention may be needed with specific student groups.
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Get in touch
We work with employers and educators to understand students: their ambitions, perceptions of sectors and brands, skills needs, candidate experience and wellbeing.
Want to know what Cibyl can do for you? Don’t hesitate to get in touch.
Whatever your research needs, our friendly and expert team are here to answer your questions and guide you through the process.
E: emailcibyl@groupgti.com
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