Social media has become an effective marketing tool, including donation-based crowdfunding platfo... more Social media has become an effective marketing tool, including donation-based crowdfunding platforms, to reach potential donors. The research aimed to analyze the effectiveness of social media promotion in affecting the online donation intention of millennial generations. With the S-O-R theory, the research used variables like content likeability (S), social media attributes (S), social media engagement (O), perceived credibility (O), and intention to donate (R). Then, quantitative measures were used by distributing questionnaires to the selected sample, and 152 responses were collected. The data were analyzed using SEM. The results show that intention to donate is indeed affected by social media engagement and perceived credibility. On the other hand, perceived credibility is affected by both content likeability and social media attributes. However, the results find that social media engagement is only affected by content likeability and is not influenced by social media attributes...
This study uses S-O-R theory to determine the effect of Information Transparency and Curiosity on... more This study uses S-O-R theory to determine the effect of Information Transparency and Curiosity on the Purchase Intention of the Comme business. This research is a quantitative research. Primary data is collected using questionnaires. The sampling technique uses purposive sampling with a total of 100 respondents. The results showed that Information Transparency has a significant effect on Curiosity and Curiosity has a significant effect on Purchase Intention. Based on the results of this study, the Comme business is expected to be able to consider the quality and quantity of information shared on Instagram which can affect consumer affection such as curiosity and thus increase consumer purchase interest
The number of online fraud is increasing in Indonesia, the main cause is customers who are tempte... more The number of online fraud is increasing in Indonesia, the main cause is customers who are tempted by low prices, so many online sellers are trying to increase consumer confidence by providing clear and complete information on their online stores. Through the Elaboration Likelihood Model theory, it will be seen whether customers prioritize emotions that will be represented by price sensitivity or affections represented by information transparency. This study aims to examine whether there is an influence between price sensitivity, information transparency, and buying interest for luxury goods. The object of this research is prospective buyers from AuthenticStoreSby. The sample collection method uses a purposive sampling of 130 people, which will be distributed online to Authenticstoresby followers in Indonesia. The SPSS application is used for multiple linear analysis of this study. The results of this study are price sensitivity and information transparency have a significant influe...
The research aimed to determine the factors affecting online donation intention of Generation Y, ... more The research aimed to determine the factors affecting online donation intention of Generation Y, particularly in donation-based crowdfunding in Indonesia, because even though online donation had been trending in Indonesia, not all donation projects are successful. Therefore further research was needed to identify factors that influence the success of an online donation project. Using quantitative method, the research used combination of Theory of Planned Behavior (Attitude, Subjective Norms, Perceived Behavioral Control), Social Presence Theory, and S-O-R Theory (Website Quality, Transaction Convenience, Perceived Credibility). The research used purposive sampling with total of 118 respondents. The result of the analysis suggests that millennials’ intention to donate is significantly affected by the perceived credibility of the crowdfunding platform. This is mainly because the transaction is conducted online, hence the donors are concerned about whether their donation is going to be...
Social media has become an effective marketing tool, including donation-based crowdfunding platfo... more Social media has become an effective marketing tool, including donation-based crowdfunding platforms, to reach potential donors. The research aimed to analyze the effectiveness of social media promotion in affecting the online donation intention of millennial generations. With the S-O-R theory, the research used variables like content likeability (S), social media attributes (S), social media engagement (O), perceived credibility (O), and intention to donate (R). Then, quantitative measures were used by distributing questionnaires to the selected sample, and 152 responses were collected. The data were analyzed using SEM. The results show that intention to donate is indeed affected by social media engagement and perceived credibility. On the other hand, perceived credibility is affected by both content likeability and social media attributes. However, the results find that social media engagement is only affected by content likeability and is not influenced by social media attributes...
This study uses S-O-R theory to determine the effect of Information Transparency and Curiosity on... more This study uses S-O-R theory to determine the effect of Information Transparency and Curiosity on the Purchase Intention of the Comme business. This research is a quantitative research. Primary data is collected using questionnaires. The sampling technique uses purposive sampling with a total of 100 respondents. The results showed that Information Transparency has a significant effect on Curiosity and Curiosity has a significant effect on Purchase Intention. Based on the results of this study, the Comme business is expected to be able to consider the quality and quantity of information shared on Instagram which can affect consumer affection such as curiosity and thus increase consumer purchase interest
The number of online fraud is increasing in Indonesia, the main cause is customers who are tempte... more The number of online fraud is increasing in Indonesia, the main cause is customers who are tempted by low prices, so many online sellers are trying to increase consumer confidence by providing clear and complete information on their online stores. Through the Elaboration Likelihood Model theory, it will be seen whether customers prioritize emotions that will be represented by price sensitivity or affections represented by information transparency. This study aims to examine whether there is an influence between price sensitivity, information transparency, and buying interest for luxury goods. The object of this research is prospective buyers from AuthenticStoreSby. The sample collection method uses a purposive sampling of 130 people, which will be distributed online to Authenticstoresby followers in Indonesia. The SPSS application is used for multiple linear analysis of this study. The results of this study are price sensitivity and information transparency have a significant influe...
The research aimed to determine the factors affecting online donation intention of Generation Y, ... more The research aimed to determine the factors affecting online donation intention of Generation Y, particularly in donation-based crowdfunding in Indonesia, because even though online donation had been trending in Indonesia, not all donation projects are successful. Therefore further research was needed to identify factors that influence the success of an online donation project. Using quantitative method, the research used combination of Theory of Planned Behavior (Attitude, Subjective Norms, Perceived Behavioral Control), Social Presence Theory, and S-O-R Theory (Website Quality, Transaction Convenience, Perceived Credibility). The research used purposive sampling with total of 118 respondents. The result of the analysis suggests that millennials’ intention to donate is significantly affected by the perceived credibility of the crowdfunding platform. This is mainly because the transaction is conducted online, hence the donors are concerned about whether their donation is going to be...
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