Commercial Consulting Services

Clinical, economic and real-world evidence

We provide technical consulting and expertise across the product journey, helping our clients maximize the value of their available evidence and addressing gaps to support successful access and reimbursement strategies within their target markets.

Our team consists of technical experts including health economists, statisticians, medical writers, in-house graphic designers, commercial assessment analysts, systematic reviewers, and COA specialists, enabling us to provide bespoke, end-to-end solutions across the product lifecycle with the goal of optimizing market access.

Offerings include:

• Custom Epidemiology Studies
• RWE Study Design and Execution (Epi Studies, Registry Analysis, HCRU Analysis, Retrospective Chart Reviews, Prospective Studies)
• Early Analysis and Economic Modelling
• Clinical Outcomes Assessments (PROs and Patient Preference Studies)
• Core Global Economic Modelling (CEMs & BIMs)
• Systematic Literature Reviews and Network Meta-Analysis

Pricing and market access

Critical to the commercial success of a product is a detailed understanding of its market access potential. Our team’s extensive experience and proprietary data assets enable us to guide our clients through the evolving complexities of global reimbursement markets with thoughtful consideration of the unique dynamics at play.  We empower our clients to understand regulatory and payer trends, evidence requirements, and innovative strategies for optimizing pricing and market access.

Offerings include:

• Access Landscapes and Account Journey Pathways
• Indication Prioritization
• TPP Development and Testing
• Gap Analysis and Evidence Generation Strategy
• Launch Pricing
• Payer / Account Archetyping, Segmentation and Engagement Planning
• Contracting and Formulary
• Placement Strategy and Simulation
• Mock Negotiation Workshops
• HTA Submissions and Support

Customer engagement strategy and value communication

Designing and deploying an effective, well-orchestrated omnichannel customer engagement model is critical to a brand’s success during every phase of the product life cycle. Our team supports clients through every step of the process, from strategy to execution, leveraging a broad range of technology-enabled tools. Complementary to the customer engagement model is value communication. Developing and communicating a robust value proposition that resonates with physicians, payers and patients is paramount to brand success.  Our experts design value-focused, evidence-based messaging to engage customers effectively utilizing a wide range of assets and channels to communicate product value and support pricing discussions.

Offerings include:

• Brand Launch Strategy and Tactical Support

• Go-to-Market Model Design and Deployment
• Customer Profiling, Segmentation and Targeting
• Customer and Influence Network Mapping
• Buying Process Mapping
• Digital / Omnichannel Engagement
• Point of Care dMessaging
• Value Proposition / Story Development and Testing
• Global Value Dossiers (and iGVDs) and Objection Handlers
• Value Tool Roll-Out and Training
• Publication and Conference Support