This year marks the 45th anniversary of the founding of METRO. And just as libraries have changed... more This year marks the 45th anniversary of the founding of METRO. And just as libraries have changed dramatically over the past 45 years, there have been quite a few changes here at METRO as well. The effort to help our members face new challenges has required us to continually rethink and reshape our programs and services. At the same time, the downturn in the economy is compelling all of us to consider new strategies in fundraising and resource allocation. Some recent developments at METRO include our digital collections direc-tory and the expanded focus on career
The technology and Data Analytics developments affecting the accounting profession in turn have a... more The technology and Data Analytics developments affecting the accounting profession in turn have a profound effect on accounting curriculum. Accounting programs need fully-integrated accounting curriculum to develop students with strong analytic and critical thinking skills that complement their accounting knowledge. This will meet the profession's expectation that accounting students have expert level skills in both technical accounting knowledge and Data Analytics. This paper provides a framework and the resources for creating a Data Analytics-infused accounting curriculum. Specifically, using the Diffusion of Innovation Theory, we apply the theory's five stages to the infusion of Data Analytics into the accounting curriculum: Knowledge, Persuasion, Decision, Implementation, and Confirmation. We formulate an Analytics Value Cube to guide the use of different analytic techniques as accounting programs integrate. We recommend free tools, questions, and cases for use across th...
Advances in Business Information Systems and Analytics
This chapter summarizes the role that artificial intelligence and machine learning (AI/ML) are ex... more This chapter summarizes the role that artificial intelligence and machine learning (AI/ML) are expected to play at every stage of advertising development, assessment, and execution. Together with advances in neuroscience for measuring attention, cognitive processing, emotional response, and memory, AI/ML have advanced to a point where analytics can be used to identify variables that drive more effective advertising and predict enhanced performance. In addition, the cost of computation has declined, making platforms to apply these tools much less expensive and within reach. The authors then offer recommendations for 1) understanding the clients/customers and users of the products and services that will be advertised, 2) aiding creativity in the process of designing advertisements, 3) testing the impact of advertisements, and 4) identifying the optimum placement of advertisements.
... Weiss, MA (1994). State and Local Government Roles in Industrial Innovation. APA Journal (Apr... more ... Weiss, MA (1994). State and Local Government Roles in Industrial Innovation. APA Journal (April 1994) [10] Cuccureddu, G. (2011). New Dutch Open Innovation Center Opens To Boost Regional Development. Retrieved from ...
... Weiss, MA (1994). State and Local Government Roles in Industrial Innovation. APA Journal (Apr... more ... Weiss, MA (1994). State and Local Government Roles in Industrial Innovation. APA Journal (April 1994) [10] Cuccureddu, G. (2011). New Dutch Open Innovation Center Opens To Boost Regional Development. Retrieved from ...
This year marks the 45th anniversary of the founding of METRO. And just as libraries have changed... more This year marks the 45th anniversary of the founding of METRO. And just as libraries have changed dramatically over the past 45 years, there have been quite a few changes here at METRO as well. The effort to help our members face new challenges has required us to continually rethink and reshape our programs and services. At the same time, the downturn in the economy is compelling all of us to consider new strategies in fundraising and resource allocation. Some recent developments at METRO include our digital collections direc-tory and the expanded focus on career
The technology and Data Analytics developments affecting the accounting profession in turn have a... more The technology and Data Analytics developments affecting the accounting profession in turn have a profound effect on accounting curriculum. Accounting programs need fully-integrated accounting curriculum to develop students with strong analytic and critical thinking skills that complement their accounting knowledge. This will meet the profession's expectation that accounting students have expert level skills in both technical accounting knowledge and Data Analytics. This paper provides a framework and the resources for creating a Data Analytics-infused accounting curriculum. Specifically, using the Diffusion of Innovation Theory, we apply the theory's five stages to the infusion of Data Analytics into the accounting curriculum: Knowledge, Persuasion, Decision, Implementation, and Confirmation. We formulate an Analytics Value Cube to guide the use of different analytic techniques as accounting programs integrate. We recommend free tools, questions, and cases for use across th...
Advances in Business Information Systems and Analytics
This chapter summarizes the role that artificial intelligence and machine learning (AI/ML) are ex... more This chapter summarizes the role that artificial intelligence and machine learning (AI/ML) are expected to play at every stage of advertising development, assessment, and execution. Together with advances in neuroscience for measuring attention, cognitive processing, emotional response, and memory, AI/ML have advanced to a point where analytics can be used to identify variables that drive more effective advertising and predict enhanced performance. In addition, the cost of computation has declined, making platforms to apply these tools much less expensive and within reach. The authors then offer recommendations for 1) understanding the clients/customers and users of the products and services that will be advertised, 2) aiding creativity in the process of designing advertisements, 3) testing the impact of advertisements, and 4) identifying the optimum placement of advertisements.
... Weiss, MA (1994). State and Local Government Roles in Industrial Innovation. APA Journal (Apr... more ... Weiss, MA (1994). State and Local Government Roles in Industrial Innovation. APA Journal (April 1994) [10] Cuccureddu, G. (2011). New Dutch Open Innovation Center Opens To Boost Regional Development. Retrieved from ...
... Weiss, MA (1994). State and Local Government Roles in Industrial Innovation. APA Journal (Apr... more ... Weiss, MA (1994). State and Local Government Roles in Industrial Innovation. APA Journal (April 1994) [10] Cuccureddu, G. (2011). New Dutch Open Innovation Center Opens To Boost Regional Development. Retrieved from ...
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