Innovating the Culture of Tomorrow

Use AI — not the century-old industry standard — to build a much stronger culture

Top HR Product

"The future of employee listening is AI, and CultureX Voice leads the way"
- Human Resource Executive

Why is AI a Better Way of Managing Culture?

Employees Cannot
Go On Autopilot

The century-old 1-to-5-point-scale survey fails to capture how employees really feel.

When faced with dozens of repetitive questions, employees answer 89% with the same two answers (Source: our MIT study of 900,000 responses).

If employees are mostly
zoning out and going on autopilot during these surveys, how much insight can you glean from them?

Employees Get Their Message Across

The analyst on the other end of a lengthy, 1-to-5-point-scale survey has no way of deciphering what message the employee was originally trying to convey.

They do not know which (if any) of the dozens of questions actually matter to the employee, or what
the employee really wants to say. With AI, the message gets across clearly.

Synthesize Multiple Datasets

Triangulating insight across different datasets is difficult with close-ended surveys,
because the question prompts are not often directly comparable.

With AI, employees
speak the same language– natural, human language– in all of the datasets regardless of question prompt, making it much easier to understand the bigger picture.

Get Actionable
Suggestions

Traditional surveys give leaders a number.

AI surveys provide richer, more reliable
structured data, but also actionable context and suggestions from employee language.
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Employees are desperate to tell you how to improve the culture— why not let them?

Strengthening Culture at Leading Organizations

How Do You Want to Strengthen Your Culture?

Strategic
Culture

Build a culture that executes strategy

Learn more

Employee Experience

Maximize employee satisfaction at low cost

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Tailored
Objectives

Create a culture that achieves your specific objectives

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What Clients Say About CultureX

“CultureX’s technology, coupled with their thought leadership, is groundbreaking. They helped me and our people leadership team make sense of our culture in a whole new way and identified very concrete, unintuitive, & actionable steps that have led to measurable results."

Would highly recommend CultureX and believe they are doing something no one else on the market is doing."

Lindsay King

USA Chief People Officer
AB InBev

Global Authorities in Culture, AI and Strategy Execution

Our co-founders wrote the most-read series in MIT Sloan Management Review history, Measuring Culture, as well as the most-read article about strategy in its history.

They have written 12 best-selling HBR articles on these topics and advised the executive teams of more than 60 Fortune 500 companies. Don is a Professor at MIT Sloan, where he teaches the introduction to strategy course. The team has researched strategy execution for thirty years, and culture/AI for ten years.

Brené Brown loves CultureX

“This is one of the most powerful Dare to lead episodes we’ve recorded, especially in terms of data... CultureX co-founders Donald and Charlie have done this incredible research.
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Get your notebooks out, get your pens out.
If you’re moving, this is going to be one of you’re going to have to listen to two, or three times.”

- Brené Brown