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ORCIDKinshuk Jerath
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2020 – today
- 2023
[j19]Gorkem Bostanci
, Pinar Yildirim, Kinshuk Jerath:
Negative Advertising and Competitive Positioning. Manag. Sci. 69(4): 2361-2382 (2023)- 2022
- [j18]Fei Long, Kinshuk Jerath, Miklos Sarvary:
Designing an Online Retail Marketplace: Leveraging Information from Sponsored Advertising. Mark. Sci. 41(1): 115-138 (2022)
2010 – 2019
- 2019
- [j17]Tinglong Dai, Kinshuk Jerath:
Salesforce Contracting Under Uncertain Demand and Supply: Double Moral Hazard and Optimality of Smooth Contracts. Mark. Sci. 38(5): 852-870 (2019) - 2018
- [j16]Amin Sayedi, Kinshuk Jerath, Marjan Baghaie:
Exclusive Placement in Online Advertising. Mark. Sci. 37(6): 970-986 (2018) - 2017
- [j15]Kinshuk Jerath, Sang-Hyun Kim, Robert Swinney:
Product Quality in a Distribution Channel with Inventory Risk. Mark. Sci. 36(5): 747-761 (2017) - 2016
- [j14]Kinshuk Jerath, Peter S. Fader, Bruce G. S. Hardie:
Customer-base analysis using repeated cross-sectional summary (RCSS) data. Eur. J. Oper. Res. 249(1): 340-350 (2016) - [j13]Tinglong Dai, Kinshuk Jerath:
Technical Note - Impact of Inventory on Quota-Bonus Contracts with Rent Sharing. Oper. Res. 64(1): 94-98 (2016) - [j12]Vibhanshu Abhishek, Kinshuk Jerath, Z. John Zhang:
Agency Selling or Reselling? Channel Structures in Electronic Retailing. Manag. Sci. 62(8): 2259-2280 (2016) - [j11]Wilfred Amaldoss, Kinshuk Jerath, Amin Sayedi:
Keyword Management Costs and "Broad Match" in Sponsored Search Advertising. Mark. Sci. 35(2): 259-274 (2016) - [j10]Kinshuk Jerath, S. Sajeesh, Z. John Zhang:
A Model of Unorganized and Organized Retailing in Emerging Economies. Mark. Sci. 35(5): 756-778 (2016) - 2015
- [j9]Kinshuk Jerath, Anuj Kumar, Serguei Netessine:
An Information Stock Model of Customer Behavior in Multichannel Customer Support Services. Manuf. Serv. Oper. Manag. 17(3): 368-383 (2015) - 2014
- [j8]Amin Sayedi, Kinshuk Jerath, Kannan Srinivasan:
Competitive Poaching in Sponsored Search Advertising and Its Strategic Impact on Traditional Advertising. Mark. Sci. 33(4): 586-608 (2014) - 2013
- [j7]Yingda Lu, Kinshuk Jerath, Param Vir Singh:
The Emergence of Opinion Leaders in a Networked Online Community: A Dyadic Model with Time Dynamics and a Heuristic for Fast Estimation. Manag. Sci. 59(8): 1783-1799 (2013) - [j6]Tinglong Dai, Kinshuk Jerath:
Salesforce Compensation with Inventory Considerations. Manag. Sci. 59(11): 2490-2501 (2013) - 2011
- [j5]Marcel Goic, Kinshuk Jerath, Kannan Srinivasan:
Cross-Market Discounts. Mark. Sci. 30(1): 134-148 (2011) - [j4]Kinshuk Jerath, Liye Ma, Young-Hoon Park, Kannan Srinivasan:
A "Position Paradox" in Sponsored Search Auctions. Mark. Sci. 30(4): 612-627 (2011) - [j3]Baojun Jiang, Kinshuk Jerath, Kannan Srinivasan:
Firm Strategies in the "Mid Tail" of Platform-Based Retailing. Mark. Sci. 30(5): 757-775 (2011) - [j2]Kinshuk Jerath, Peter S. Fader, Bruce G. S. Hardie:
New Perspectives on Customer "Death" Using a Generalization of the Pareto/NBD Model. Mark. Sci. 30(5): 866-880 (2011) - 2010
- [j1]Kinshuk Jerath, Serguei Netessine, Senthil K. Veeraraghavan:
Revenue Management with Strategic Customers: Last-Minute Selling and Opaque Selling. Manag. Sci. 56(3): 430-448 (2010)
Coauthor Index
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