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"Analyzing consumer goal structure in online group buying: A means-end ..."
Lin Xiao, Zixiu Guo, John D'Ambra (2017)
- Lin Xiao, Zixiu Guo, John D'Ambra:
Analyzing consumer goal structure in online group buying: A means-end chain approach. Inf. Manag. 54(8): 1097-1119 (2017)
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