"Why Outlet Stores Exist: Averting Cannibalization in Product Line Extensions."

Donald Ngwe (2017)

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DOI: 10.1287/MKSC.2017.1031

access: closed

type: Journal Article

metadata version: 2020-05-14

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Donald Ngwe:
Why Outlet Stores Exist: Averting Cannibalization in Product Line Extensions. Mark. Sci. 36(4): 523-541 (2017)

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