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Gila E. Fruchter

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affiliation: Bar-Ilan University, Ramat Gan, Israel

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2020 – today

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2024
[j12]
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Gila E. Fruchter, Agnieszka Wiszniewska-Matyszkiel:
How responsive should a firm be to customers' expectations? Eur. J. Oper. Res. 314(1): 323-339 (2024)
2022
[j11]
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Gila E. Fruchter, Ashutosh Prasad, Christophe Van den Bulte:
Too Popular, Too Fast: Optimal Advertising and Entry Timing in Markets with Peer Influence. Manag. Sci. 68(6): 4725-4741 (2022)
2021
[j10]
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Gila E. Fruchter, Hussein Naseraldin:
Coordinating Carbon Emissions via Production Quantities: A Differential Game Approach. Games 12(1): 15 (2021)
2020
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Tal Avinadav, Tatyana Chernonog, Gila E. Fruchter, Ashutosh Prasad:
Contract design when quality is co-created in a supply chain. Eur. J. Oper. Res. 286(3): 908-918 (2020)

2010 – 2019

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2018
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Fouad El Ouardighi, Gustav Feichtinger, Gila E. Fruchter:
Accelerating the diffusion of innovations under mixed word of mouth through marketing-operations interaction. Ann. Oper. Res. 264(1-2): 435-458 (2018)

2000 – 2009

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2009
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Gila E. Fruchter, Simon Pierre Sigué:
Social Relationship and Transactional Marketing Policies - Maximizing Customer Lifetime Value. J. Optimization Theory and Applications 142(3): 469-492 (2009)
2006
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Gila E. Fruchter, Eugene D. Jaffe, Israel D. Nebenzahl:
Dynamic brand-image-based production location decisions. Autom. 42(8): 1371-1380 (2006)
2005
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Gila E. Fruchter, Charles S. Tapiero:
Dynamic Online and Offline Channel Pricing for Heterogeneous Customers in Virtual Acceptance. IGTR 7(2): 137-150 (2005)
2001
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Gila E. Fruchter:
A dual control problem and application to marketing. Eur. J. Oper. Res. 130(1): 99-110 (2001)
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Gila E. Fruchter:
Advertising in a Competitive Product Line. IGTR 3(4): 301-314 (2001)

1990 – 1999

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1998
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Gila E. Fruchter, Shlomo Kalish:
Dynamic promotional budgeting and media allocation. Eur. J. Oper. Res. 111(1): 15-27 (1998)
1991
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  - journals/automatica/Fruchter91
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Gila E. Fruchter:
Generalized zero sets location and absolute robust stabilization of continuous nonlinear control systems. Autom. 27(3): 501-512 (1991)

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