A Novel Hybrid Machine Learning Framework to Recommend E-Commerce Products - Chethan Marigowda; Arghir-Nicolae Moldovan; Abubakr Siddig; Cristina Hava Muntean; Pramod Pathak; Paul Stynes (Proceedings of the 2023 5th International Conference on Information Technology and Computer Communications, ITCC 2023, Tianjin, China, June 15-17, 2023, 2023)