"The Holy Grail of Advertising? Quality Signaling and Revenue Implications ..."

Chrysanthos Dellarocas, Siva Viswanathan (2008)

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type: Conference or Workshop Paper

metadata version: 2016-12-05

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Chrysanthos Dellarocas, Siva Viswanathan:
The Holy Grail of Advertising? Quality Signaling and Revenue Implications of "Pay- Per-Performance" Advertising. ECIS 2008: 611-622

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