"Is Social Advertising Effective? Influence of Brand Content on Brand ..."

Liguo Lou, Joon Koh (2016)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2016-11-12

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Liguo Lou, Joon Koh:
Is Social Advertising Effective? Influence of Brand Content on Brand Purchase Intention and Brand Information diffusion. ECIS 2016: Research-in-Progress Paper 40

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