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"The Dangers of Using Intention as a Surrogate for Retention in Brand ..."

Michel Ballings, Dirk Van den Poel (2012)

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DOI: 10.1007/978-3-319-01595-8_20

access: closed

type: Conference or Workshop Paper

metadata version: 2024-05-07

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  dblp key:
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Michel Ballings, Dirk Van den Poel:
The Dangers of Using Intention as a Surrogate for Retention in Brand Positioning Decision Support Systems. GfKl 2012: 181-188

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