"Paid, Owned and Earned Media: A Qualitative Comparative Analysis revealing ..."

Jens Mattke, Lea Katharina Müller, Christian Maier (2019)

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DOI: —

access: open

type: Conference or Workshop Paper

metadata version: 2022-05-04

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Jens Mattke, Lea Katharina Müller, Christian Maier:
Paid, Owned and Earned Media: A Qualitative Comparative Analysis revealing Attributes Influencing Consumer's Brand Attitude in Social Media. HICSS 2019: 1-10

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