"Online Value Propositions and Customer Behaviour Inside and Outside Brand ..."

Mary Tate et al. (2017)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2022-10-26

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Mary Tate, Tony Jing, Hongzhi Gao, David Johnstone, Syahida Hassan:
Online Value Propositions and Customer Behaviour Inside and Outside Brand Communities: A Study in a Chinese Social Media Context. PACIS 2017: 292

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