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"A framework for mobile SNS advertising effectiveness: user perceptions and ..."

Young Wook Ha, Myeong-Cheol Park, Euehun Lee (2014)

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DOI: 10.1080/0144929X.2014.928906

access: closed

type: Journal Article

metadata version: 2020-03-12

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  - journals/behaviourIT/HaPL14
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Young Wook Ha, Myeong-Cheol Park, Euehun Lee:
A framework for mobile SNS advertising effectiveness: user perceptions and behaviour perspective. Behav. Inf. Technol. 33(12): 1333-1346 (2014)

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