"Optimal contract design for live streaming shopping in a ..."

Yi He et al. (2024)

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DOI: 10.1007/S10660-022-09591-3

access: closed

type: Journal Article

metadata version: 2024-08-22

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Yi He, Lidong Chen, Jingjing Mu, Azmat Ullah:
Optimal contract design for live streaming shopping in a manufacturer-retailer-streamer supply chain. Electron. Commer. Res. 24(2): 1071-1093 (2024)

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