"Optimal promotional mix and pricing when faced with uncertain product value."

Ruibing Wang, Qiao Wang, Wei-yu Kevin Chiang (2024)

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DOI: 10.1016/J.EJOR.2023.08.042

access: closed

type: Journal Article

metadata version: 2023-12-10

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Ruibing Wang, Qiao Wang, Wei-yu Kevin Chiang:
Optimal promotional mix and pricing when faced with uncertain product value. Eur. J. Oper. Res. 313(2): 637-651 (2024)

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