"Social Media Advertising through Private Messages and Public Feeds: A ..."

Fue Zeng et al. (2022)

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DOI: 10.1016/J.IM.2022.103646

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type: Journal Article

metadata version: 2023-08-28

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Fue Zeng, Ruijuan Wang, Stella Yiyan Li, Zhe Qu:
Social Media Advertising through Private Messages and Public Feeds: A Congruency Effect between Communication Channels and Advertising Appeals. Inf. Manag. 59(4): 103646 (2022)

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