"Who delivers the bigger bang for the buck: CMO or CIO?"

Joseph Taylor, Joseph Vithayathil (2018)

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DOI: 10.1016/J.JSIS.2018.04.001

access: closed

type: Journal Article

metadata version: 2021-10-14

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Joseph Taylor, Joseph Vithayathil:
Who delivers the bigger bang for the buck: CMO or CIO? J. Strateg. Inf. Syst. 27(3): 207-220 (2018)

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