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"From a Penny to Self-Disgust: How Cashback Rewards for Favorable Comments ..."

Qingqing Guo (2024)

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DOI: 10.3390/JTAER19020056

access: open

type: Journal Article

metadata version: 2024-07-14

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  - journals/jtaer/Guo24
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  - https://dblp.org/rec/journals/jtaer/Guo24
Qingqing Guo:
From a Penny to Self-Disgust: How Cashback Rewards for Favorable Comments and Relationship Norms Affect Consumers' Post-Purchase Behavioral Intentions. J. Theor. Appl. Electron. Commer. Res. 19(2): 1079-1094 (2024)

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