"How Social Presence Influences Consumer Well-Being in Live Video Commerce: ..."

Zhen Huang, Xue Yan, Jia Deng (2024)

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DOI: 10.3390/JTAER19020039

access: open

type: Journal Article

metadata version: 2024-07-19

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Zhen Huang, Xue Yan, Jia Deng:
How Social Presence Influences Consumer Well-Being in Live Video Commerce: The Mediating Role of Shopping Enjoyment and the Moderating Role of Familiarity. J. Theor. Appl. Electron. Commer. Res. 19(2): 725-742 (2024)

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